Target, Australia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Target, Australia (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Target is a well known value retailer in Australia, boasting the second largest share of the country ’s apparel market in 2020 4 4 and with 40 6 shoppers in GlobalData’s Q 3 2021 Consumer Survey stating that they purchase clothing footwear there Its value price points, and array of categories appeals to a wide demographic, especially attracting an older audience, with consumers aged over 55 comprising 45 4 of its total shoppers.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

  • Target’s convenience makes it a popular place to purchasing clothing & footwear in Australia
  • Prolonged lockdowns in Australia hit Target’s already weak performance
  • Improving its online channel is essential for Target to reboot growth, but its store network cannot be ignored
Reasons to Buy
  • Gain a comprehensive knowledge on Target's business and develop a competitive advantage
  • Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in Australia


Executive Summary
Target Retail Shopper Profile
Australian clothing & footwear shopper profile
Where Australian consumers buy clothing & footwear products
Retailers used for other categories
Target Overview
Snapshot of proposition
Key performance metrics
Global retail sales
Sales and Market Shares
Apparel market
Target’s market share
Top 10 retailers’ market share
Target’s share of shoppers
Top 10 retailers’ market positioning map
Contacts

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings