Taiwan Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Taiwan Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Summary

“Taiwan Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Taiwanese market.

The number of live births in Taiwan declined by 26.8% during 2016-22, reaching 144,000 in 2022. This resulted in a baby population of 463,100 in 2022. The GDP of Taiwan grew by 3.1% in 2022, primarily owing to the recovering economic conditions, while consumer price inflation stood at 3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 0.2% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 4.3%. Baby milks remained by far the largest category in value terms with over 65% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Abbott Laboratories were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22. Drugstores & pharmacies remained the leading distribution channel, accounting for over 55% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Taiwan. Similarly, the market for baby food in the country is expected to decline in volume terms during 2022-28, registering a negative CAGR of 2.0%.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks grew from TWD5 billion ($155.4 million) in 2016 to TWD5.1 billion ($183.9 million) in 2022, at a CAGR of 0.1%.
  • Volume sales of baby cereals & dry meals decreased from 3.4 million kg in 2016 to 2.73 million kg in 2022, at a negative CAGR of 3.6%.
  • Value sales of the baby wet meals & other category rose from TWD115.7 million ($3.6 million) in 2016 to TWD135.6 million ($4.9 million) in 2022, at a CAGR of 2.7%.
  • During 2016-22, per capita consumption of baby finger food declined by 12.6%.
  • During 2016-22, per capita expenditure on baby drinks decreased by 22.7% in current price terms, and by 28% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
    • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Taiwan Compared with Other Leading Countries in Asia-Pacific
    • PCC and PCE of Taiwan Compared with Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2008-28
    • Births - Birth Rates by Region
      • Table Live births by city, 2018-20
    • Births - Incentives for Childbirth
    • Sociodemographic Trends
      • Table Number of women of childbearing age, by age group, 2011, 2013, 2015, and 2017-21
    • Sociodemographic Trends
      • Table Births by age group of mother, 2012-20
    • Working Women
      • Table Number of working women, 2011-21
    • Working Women - Legislation
    • Breastfeeding Trends - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
      • Table Breastfeeding trends among mothers who deliver in baby-friendly hospitals, 2004, 2010, 2013, 2015, and 2016
      • Table Breastfeeding rates by location, 2011
      • Table Exclusive breastfeeding rates under six months, 2011-18
      • Table Exclusive breastfeeding rates under six months by city, 2018
    • Regulations
  • Overview
    • Taiwan Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume %, 2016-22
      • Table Baby food: manufacturer shares by category, %, 2022
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
        • Table Baby milks: brand price positioning analysis, 2022
      • Baby Milks: Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume %, 2016-22
      • Baby Milks: Manufacturers & Brands
        • Table Baby milks: manufacturer & brand shares, value %, 2016-22
        • Table Baby milks: manufacturer & brand shares, volume %, 2016-22
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
        • Table Baby cereals & dry meals: brand price positioning analysis, 2022
      • Baby Cereals & Dry Meals: Manufacturer Shares
        • Table Baby cereals & dry meals: manufacturer shares, value & volume %, 2016-22
      • Baby Cereals & Dry Meals: Manufacturers & Brands
        • Table Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
        • Table Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: Baby Wet Meals & Other
      • Baby Wet Meals & Other: Per Capita Trends
      • Baby Wet Meals & Other: Segmentation
        • Table Baby wet meals & other: brand price positioning analysis, 2022
      • Baby Wet Meals & Other: Manufacturer Shares
        • Table Baby wet meals & other: manufacturer shares, value & volume %, 2016-22
      • Baby Wet Meals & Other: Manufacturers & Brands
        • Table Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
        • Table Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
        • Table Baby finger food: brand price positioning analysis, 2022
      • Baby Finger Food: Manufacturer Shares
        • Table Baby finger food: manufacturer shares, value & volume %, 2016-22
      • Baby Finger Food: Manufacturers & Brands
        • Table Baby finger food: manufacturer & brand shares, value %, 2016-22
        • Table Baby finger food: manufacturer & brand shares, volume %, 2016-22
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
        • Table Baby drinks: brand price positioning analysis, 2022
      • Baby Drinks: Manufacturer Shares
        • Table Baby drinks: manufacturer shares, value & volume %, 2016-22
      • Baby Drinks: Manufacturers & Brands
        • Table Baby drinks: manufacturer & brand shares, value %, 2016-22
        • Table Baby drinks: manufacturer & brand shares, volume %, 2016-22
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2015-22
      • Table Imports of baby milks & cereals by country of origin, 2020-22
      • Table Other baby food: trends in imports, 2015-22
      • Table Imports of other baby food by country of origin, 2020-22
    • Exports
      • Table Baby milks & cereals: trends in exports, 2015-22
      • Table Exports of baby milks & cereals by country* of destination, 2020-22
      • Table Other baby food: trends in exports, 2015-22
      • Table Exports of other baby food by country* of destination, 2020-22
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2016-22
      • Table Baby food: sales by type of food & outlet type, % value, 2022
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Baby Population: A fall of 23.6% is expected during 2022-28
      • Table Baby population, number of babies (’000), 2008-28
    • Sector Value: In 2022, the market’s value sales amounted to $264.1 million, of which baby milks accounted for $183.9 million
      • Table Baby food: market value, current prices ($ million), 2016-22
    • Sector Value: In constant price terms, sales decreased by 6.1% during 2016-22
      • Table Baby food: market value, constant prices, 2016-22
    • Sector Volume: Baby food consumption amounted to 8.7 million kg in 2022
      • Table Baby food: market volume, million kg, 2016-22
    • Per Capita Expenditure: Expenditure per baby aged 0-36 months stood at $570.3 in 2022
      • Table Baby food: per capita expenditure, current prices ($), 2016-22
    • Per Capita Expenditure: Spending in real terms rose by 28.3% during 2016-22
      • Table Baby food: per capita expenditure, constant prices, 2016-22
    • Per Capita Consumption: Intake per baby aged 0-3 years was 18.8kg in 2022
      • Table Baby food: per capita consumption, kg, 2016-22
    • Baby Milks: In 2022, growing-up milk was the largest segment in the baby milks space, accounting for 56.7% of value sales
      • Table Baby milks: category segmentation, value & volume, 2016-22
    • Value Forecasts: During 2022-28, the value of the overall market will increase by 32.2%
      • Table Baby food: market value forecasts, current prices ($ million), 2022-28
    • Value Forecasts: Value sales in constant terms are anticipated to total TWD8.1 billion ($319.4 million) in 2028
      • Table Baby food: market value forecasts, constant prices, 2022-28
    • Volume Forecasts: Baby food consumption will total 7.71 million kg in 2028
      • Table Baby food: market volume forecasts, million kg, 2022-28
    • Per Capita Forecasts: Expenditure is forecast to reach $987.6 per baby in 2028
      • Table Baby food: per capita expenditure forecasts, current prices ($), 2022-28
    • Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach TWD22,929.3 ($987.6) in 2028
      • Table Baby food: per capita expenditure forecasts, constant prices, 2022-28
    • Per Capita Forecasts: Intake per baby aged 0-3 years is set to stand at 21.8kg in 2028
      • Table Baby food: per capita consumption forecasts, kg, 2022-28
    • Exchange Rates (LCU per $)
    • Store Checks: A total of 109 SKUs were recorded by GlobalData, with the baby milks category making up the largest proportion
  • Methodology

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