T20 World Cup, 2022 - Post Event Analysis

T20 World Cup, 2022 - Post Event Analysis

Summary

An overview offered of the recently ended T20 World Cup cricket tournament which was won by England. The report offers insight into some of the key statistics from the tournament as well as looking at how it fared from a commercial perspective.

Over $100 million earned in tournament sponsorship money, as it capitalizes on Indian market. England's victory led to a 30.71 per cent take home of the overall prize money on offer. Over $28 million estimated to have been generated in ticket sales alone.

Key Highlights

An insightful overview into the commercial landscape which existed during the tournament proper, as well as identifying key numbers relating to prize money, viewership numbers and social media standings. A concise report which offers great detail into the biggest international cricketing event of the year.

Scope

• The report highlights some of the key figures which effect the commercial landscape of one of the most popular sports in the commonwealth. As well as exploring its popularity, it goes into greater detail to look at the sponsorship landscape of each team to understand where the major international cricket markets are.

• It is a detailed report of one of the biggest sporting events of the year, with the T20 World Cup only coming around every two years. Some key insight and data contained within the report offers a strong understanding of how much success was held in Australia this year, offering a clear overview of the tournament.