Sweden Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Sweden Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Sweden Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Swedish market.

The number of live births in Sweden declined by 0.5% during 2015-21, to reach 0.1 million in 2021. This resulted in a baby population of 0.3 million in 2021. Moreover, total fertility rates, have fallen. The GDP of Sweden grew by 4.8% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 2.2%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.0% during 2015-21. In volume terms, sales increased in 2021, with the sector registering a CAGR of 1.3%. Baby wet meals & others remained by far the largest category in volume terms with over 50% of the baby food sector, followed by baby cereals & dry meals. Hero Group, Nestlé, and HiPP GmbH & Co. Vertrieb KG were the top three companies in 2021. Hero Group retained the top spot in value during 2015-21 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 87.5% of overall value sales in 2021. GlobalData estimates that the number of live births will increase over the forecast period in Sweden. Consequently, the market for baby food in the country is expected to grow in value and volume terms during 2021-27, registering CAGRs of 6.7% and 2.9%, respectively.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of the baby milks category increased from SEK189.4 million ($22.5 million) in 2015 to SEK220 million ($25.7 million) in 2021, registering a CAGR of 2.5% during 2015-21.
  • Volume sales of the baby cereals & dry meals category increased slightly from 7.53 million kg in 2015 to 7.73 million kg in 2021, at a CAGR of 0.4% during 2015-21.
  • Value sales of the baby wet meals & other category increased from SEK697.6 million ($82.7 million) in 2015 to SEK954.6 million ($111.6 million) in 2021, registering a CAGR of 5.4% during 2015-21.
  • During 2015-21, per capita expenditure on baby drinks increased by 10.9% in current price terms and by 1.3% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
    • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Sweden Compared with Other Leading Countries in the Western European Market
    • PCC and PCE of Sweden Compared with Global and Western European Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2008-27
    • Births - Birth Rates by Region
      • Table Live births by region, 2012, 2014, and 2016-21
    • Sociodemographic Trends
      • Table Births by age of mother, 2012-21
      • Table Number of women of childbearing age, by age group, 2012 and 2017
    • Working Women
      • Table Female employment trends, 2012-19 and 2021
      • Table Paid employment among mothers, according to age of youngest child, 2013
      • Table Working mothers by age & number of children & working hours, 2012
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
      • Table Overall breastfeeding trends, 1986, 1990, 1995, 2000, 2005, 2010-19
      • Table Partial & exclusive breastfeeding trends, %, 2010, 2012, 2014, 2016, 2017, and 2019
      • Table Breastfeeding by city, 2016, 2017, and 2019
    • Regulations
  • Overview
    • Sweden Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume, %, 2015-21
      • Table Baby food: manufacturer shares by category, %, 2021
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
        • Table Baby milks: SKUs by pack type , 2021
        • Table Baby milks: SKUs by pack size, 2021
        • Table Baby milks: brand price positioning analysis, 2021
      • Baby Milks: Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume, %, 2015-21
      • Baby Milks: Manufacturers & Brands
        • Table Baby milks: manufacturer & brand shares, value, %, 2015-21
        • Table Baby milks: manufacturer & brand shares, volume, %, 2015-21
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
        • Table Baby cereals & dry meals: SKUs by pack size, 2021
        • Table Baby cereals & dry meals: SKUs by pack type, 2021
        • Table Baby cereals & dry meals: brand price positioning analysis, 2021
      • Baby Cereals & Dry Meals: Manufacturer Shares
        • Table Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
      • Baby Cereals & Dry Meals: Manufacturers & Brands
        • Table Baby cereals & dry meals: manufacturer & brand shares, value, %, 2015-21
        • Table Baby cereals & dry meals: manufacturer & brand shares, volume, %, 2015-21
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: BabyWet Meals & Other
      • BabyWet Meals & Other: Per Capita Trends
      • BabyWet Meals & Other: Segmentation
        • Table Baby wet meals & other: SKUs by pack size, 2021
        • Table Baby wet meals & other: brand price positioning analysis, 2021
        • Table Baby wet meals & other: brand price positioning analysis, 2021, cont'd
      • BabyWet Meals & Other: Manufacturer Shares
        • Table Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
      • BabyWet Meals & Other: Manufacturers & Brands
        • Table Baby wet meals & other: manufacturer & brand shares, value, %, 2015-21
        • Table Baby wet meals & other: manufacturer & brand shares, volume, %, 2015-21
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
        • Table Baby drinks: SKUs by pack type, 2021
        • Table Baby drinks: SKUs by pack size, 2021
        • Table Baby drinks: brand price positioning analysis, 2021
      • Baby Drinks: Manufacturer Shares
        • Table Baby drinks: manufacturer shares, value & volume, %, 2015-21
      • Baby Drinks: Manufacturers & Brands
        • Table Baby drinks: manufacturer & brand shares, value, %, 2015-21
        • Table Baby drinks: manufacturer & brand shares, volume, %, 2015-21
    • Baby Finger Food
      • Baby Finger Food: Segmentation
        • Table Baby finger food: brand price positioning analysis, 2021
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2014-21
    • Trends in Imports
      • Table Other baby food: trends in imports, 2014-21
    • Imports
      • Table Imports of other baby food by country of origin, 2019-21
    • Exports
      • Table Baby milks & cereals: trends in exports, 2014-21
      • Table Exports of baby milks & cereals by country of destination, 2019-21
      • Table Other baby food: trends in exports, 2014-21
    • Trends in Exports
      • Table Exports of other baby food by country of destination, 2019-21
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2015-21
      • Table Baby food: sales by type of food & outlet type, % value, 2021
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Appendix - The Baby Population: The number of babies will increase by 4.7% during 2021-27
      • Table Baby population, number of babies ('000), 2008-27
    • Appendix - Sector Value: In 2021, the market's value sales amounted to $223.4 million, of which wet meals & other accounted for $111.6 million
      • Table Baby food: market value, current prices ($ million), 2015-21
    • Appendix - Sector Value: In constant price terms, sales increased by 22.6% during 2015- 21
      • Table Baby food: market value, constant prices, 2015-21
    • Appendix - Sector Volume: Baby food consumption amounted to 19.14 million kg in 2021
      • Table Baby food: market volume, million kg, 2015-21
    • Appendix - Per Capita Expenditure: In 2021, expenditure per baby aged 0-36 months stood at $653.6
      • Table Baby food: per capita expenditure, current prices ($), 2015-21
    • Appendix - Per Capita Expenditure: Spending in real terms rose by 23.2% during 2015-21
      • Table Baby food: per capita expenditure, constant prices, 2015-21
    • Appendix - Per Capita Consumption: Intake per baby aged 0-3 years was 56kg in 2021
      • Table Baby food: per capita consumption, kg, 2015-21
    • Appendix - Milks: In 2021, starter milk was the largest segment in the milks category, accounting for 51% of value sales
      • Table Baby milks: category segmentation, value & volume, 2015-21
    • Appendix - Value Forecasts: During 2021-27, the market is expected to grow by 59%
      • Table Baby food: market value, current prices ($ million), 2021-27
    • Appendix - Value Forecasts: Value sales in constant terms are set to reach SEK2,409.2 million ($303.7 million) in 2027
      • Table Baby food: market value forecasts, constant prices, 2021-27
    • Appendix - Volume Forecasts: Consumption of baby food is forecast to reach 22.73 million kg in 2027
      • Table Baby food: market volume forecasts,million kg, 2021-27
    • Appendix - Per Capita Forecasts: Per capita expenditure is expected to reach $992.5 per baby in 2027
      • Table Baby food: per capita expenditure, current prices ($), 2021-27
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach SEK6,731.7 ($848.7) in 2027
      • Table Baby food: per capita expenditure, constant prices, 2021-27
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-3 years is anticipated to reach 63.5kg in 2027
      • Table Baby food: per capita consumption, kg, 2021-27
    • Appendix - Exchange Rates (LCU per $)
      • Table Exchange rates: LCU per $, 2015-21
      • Table Exchange rates: LCU per $, 2022-27
    • Appendix - Store checks: A total of 4,474 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion
      • Table SKUs allocation by product type
    • Summary Methodology
    • About GlobalData

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