Sustainability in Apparel Industry - Analysing Trends, Opportunities and Strategies for Success

Sustainability in Apparel Industry - Analysing Trends, Opportunities and Strategies for Success

Summary

The report includes analysis, brands, and trends associated with sustainability in the Global Apparel Market.

Consumers are becoming increasingly aware of the negative impacts of the fashion industry on the environment, being more vocal about their expectations from brands in terms of sustainability. Many brands and retailers are trying to improve their sustainability standards with various initiatives aimed at transitioning towards greater circularity - but most are not yet willing to reduce the number of products they make and sell, which would be a significantly driver of circularity. The EU Commission is reviewing a law proposal to create regulations surrounding sustainability claims to ensure consumers are protected from greenwashing.

Scope

• While consumers are increasingly vocal about their desire for more sustainable apparel, their actions remain constrained by costs
• Brands are launching sustainability initiatives to boost their ESG credentials and appease consumers
• Governments are starting to tackle greenwashing within the fashion industry to better protect consumers
• Brands are moving to get a slice of the booming resale and rental markets
• Brands are experimenting with sustainable design to attract shoppers

• Gain a comprehensive view of the sustainability trends in global apparel market
• nvestigate key trends in apparel market towards sustainability