Super Bowl LV, 2022 - Pre Event Analysis

Super Bowl LV, 2022 - Pre Event Analysis

Summary

An insightful look into the main business revenues associated with one of the biggest sports events around the world. The report takes a closer look at the main sponsorship and media based deals linked to the Super Bowl, including comparative breakdowns of the two teams competing in the show piece event. This includes the finanical revenue associated with the LA Rams, Cincinnati Bengals and both their starting Quarter Backs, Matthew Stafford and Joe Burrow.

The Super Bowl will again be a huge financial revenue generator for the NFL and the its two competing franchises, the Bengals and Rams. Across the 49 different partnerships boasted by the NFL, American brands account for the bulk of these partnerships, highlighting how much of the interest remains centered in the United States, despite the game deciding the 'World Champions'. The Rams come into the game with a much bigger sponsorship revenue budget, with many brands keen to associate with a sports franchise in Los Angeles, one of the two biggest markets in the States alongside New York. In-game advertising spend has increased again for 2022 as 30 second advertising slots are selling for between $6.5-7 million.

An overview of how COVID-19 has affected the NFL this season as well as its current impact on American society. It also breaks down the main sposnorship deals linked to the NFL, competing teams, and the main players set to feature in the game. The report also looks at the interest in TV coverage, as the NFL hopes to secure an increase in TV viewership as brands are charged an increasing amount to advertise to its huge TV audience.

Scope

• The report takes an in-depth look at some of the key and biggest financial figures associated with the Super Bowl. It offers an understanding as to just how much money is exchanged across the weekend as well as taking a closer look at how the NFL has been performing over the course of the 2021-22 season, as it hopes for a rise in TV audiences, which have been on the decline in recent years.

• An in depth look at the pinnacle NFL sports event which this year features the LA Rams and Cincinatti Bengals. The report produces great insight as well as number of interesting facts and figures against each team as they each look to compete for the biggest prize in American Football.