Suning, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
- Suning’s specialism in electricals appeals more to male consumers, who account for 55.2% of its customer base.
- Suning’s services, such as online consultations with experts and product maintenance services, appeal to tech-savvy millennials (62.5%), with consumers aged 25-34 years making up 44.8% of its shopper base
- Suning’s wide range of electricals products and brands boosts brand appeal among millennials
- Suning’s share of the Chinese electricals market has fallen each year between 2017 and 2021
- Suning’s future strategy should take an omnichannel approach to retail
- Gain a comprehensive knowledge on Suning business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in China
- Executive Summary
- Retailer’s Shopper profile
- Electricals shopper profile
- Where China consumers purchase electricals
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance indicators
- Global sales
- Sales and market shares
- Electricals market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Research Assistance
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