Streetwear in Apparel Industry - Analysing Trends, Opportunities and Strategies for Success
Summary
The report includes analysis, brands, and trends associated with streetwear in the Global Apparel Market and the COVID-19 impact.
The streetwear market has been established for some time, brands such as Supreme and Yeezy have become household names. According to GlobalData’s November UK survey, Adidas is the most purchased streetwear brand with 49.7% of shoppers having bought from there. This will likely be boosted by its now-defunct long-term partnership with Yeezy, which released a total of c200 different shoes. Nike is not far behind Adidas, with 45.7% of UK consumers purchasing streetwear from the sportswear giant.
Scope
- Macroeconomic challenges pose a threat to streetwear players due to their young target audience and typically higher price points
- Adidas and Nike are the most shopped streetwear brands in the UK due to their extensive and accessible footwear propositions
- Retailers need to step up in the fight against bots or risk losing genuine shoppers
- Gain a comprehensive view of the streetwear market and the impact of Covid-19 on it.
- nvestigate current trends in streetwear categories
- Executive Summary
- Key Trends
- Luxury
- Collaborations
- Outdoor
- Resale
- UK Consumer Survey Data
- Streetwear purchasing penetration
- Product Segments purchased
- Brands and retailers purchased from
- Streetwear preferences
- Brands in Focus
- Supreme
- BAPE
- Palace
- Yeezy
- Contact Us
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