Streetwear in Apparel Industry - Analysing Trends, Opportunities and Strategies for Success
Summary
The report includes analysis, brands, and trends associated with streetwear in the Global Apparel Market and the COVID-19 impact.
The streetwear market has been established for some time, brands such as Supreme and Yeezy have become household names. According to GlobalData’s November UK survey, Adidas is the most purchased streetwear brand with 49.7% of shoppers having bought from there. This will likely be boosted by its now-defunct long-term partnership with Yeezy, which released a total of c200 different shoes. Nike is not far behind Adidas, with 45.7% of UK consumers purchasing streetwear from the sportswear giant.
Scope
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