Strategic Intelligence: Video Streaming
Summary
Video streaming has overhauled the entire experience of TV consumption. Users can now access content from any connected device, not just a TV or PC. This has fueled video consumption on mobile devices like smartphones and tablets.
Traditional TV targets large audiences watching simultaneously, whereas video streaming is narrowcast, targeting individual consumers and allowing for individualized viewing. This narrower focus means individual users can watch content on demand instead of through a strict programming schedule.
Video streaming has overhauled the entire experience of TV consumption. Users can now access content from any connected device, not just a TV or PC. This has fueled video consumption on mobile devices like smartphones and tablets.
Traditional TV targets large audiences watching simultaneously, whereas video streaming is narrowcast, targeting individual consumers and allowing for individualized viewing. This narrower focus means individual users can watch content on demand instead of through a strict programming schedule.
Key Highlights
- According to GlobalData forecasts, the global market for subscription video on demand (SVoD), a video streaming service where viewers pay a monthly fee to access a library of content, was worth $135 billion in 2024. It will grow to $177 billion by 2030 at a compound annual growth rate (CAGR) of 4.6% between 2024 and 2030. By contrast, revenue from traditional pay TV services (which include cable TV, satellite TV, and terrestrial TV) will decline from $198 billion in 2024 to $179 billion by 2030.
- In 2024, global SVoD subscribers hit 1.6 billion, overtaking pay TV subscribers for the first time, according to GlobalData.
- The continuing cord-cutting trend, which refers to people canceling their cable TV subscriptions, is the main reason behind this. GlobalData figures show that the number of cable TV subscribers in North America fell by 33% between 2020 and 2024.
- Amazon, Alphabet, Alibaba, Apple, Baidu, Comcast, Disney, Netflix, Paramount Global, Tencent, and Warner Bros. Discovery are among the biggest video streaming companies, although many run loss-making SVoD divisions. Their success is no longer guaranteed. They are all under pressure to reduce content spend, retain customers, and increase profitability.
- This report provides an overview of the video streaming theme.
- It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
- It includes comprehensive industry analysis, including market size and growth forecasts for the global subscription video on demand (SVoD) market and analysis of trends in patents and company filings.
- It contains details of M&A deals driven by the video streaming theme and a timeline highlighting milestones in the development of video streaming.
- The detailed value chain is split into four main areas: content creation, content aggregation, distribution, and device.
- Also included are profiles of leading players in the video streaming theme, including Netflix, Amazon, Apple, Disney, and Tencent.
- The video streaming industry is experiencing rapid growth and intensifying competition. Established media companies, technology giants, and content creators are investing in streaming platforms to capitalize on the growing market.
- Companies are vying for market share by offering compelling content libraries, unique features, and competitive pricing. This report is an indispensible guide to an important and much-discussed theme.
- Executive Summary
- Players
- Technology Briefing
- How does traditional TV broadcasting work?
- How does video streaming work?
- Video streaming offers more features than traditional TV
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- Market size and growth forecasts
- Asia Pacific leads the global SVoD market by subscribers
- Content spend
- US TV viewership
- Timeline
- Signals
- M&A trends
- Company filing trends
- Patent trends
- Value Chain
- The traditional TV industry value chain had clear dividing lines
- The era of video streaming is a free-for-all
- Content creation
- Film and TV studios
- Live media producers
- Game publishers and developers
- User-generated content
- Content aggregation
- TV networks
- Video streaming platforms
- Cloud gaming providers
- Distribution
- Cloud services
- Internet service providers
- Content delivery networks
- Device
- Smart TVs (including media streaming devices)
- Smartphones and tablets
- Personal computers
- Gaming consoles
- Companies
- Sector Scorecard
- Music, film, and TV sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2 Macroeconomic trends:
- Table 3: Regulatory trends
- Table 4: M&A trends
- Table 5: Companies
- Table 6: Glossary
- Table 7: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the video streaming theme, and where do they sit in the value chain?
- Figure 2: Satellite TV broadcasting, like terrestrial and cable TV broadcasting, is linear
- Figure 3: Video streaming is non-linear
- Figure 4: What are the main differences between traditional TV and video streaming
- Figure 5: SVoD will generate $177 billion in revenue by 2030
- Figure 6: SVoD platforms will account for more than 1.9 billion subscribers by 2030
- Figure 7: SVoD subscribers are growing rapidly, followed by IPTV
- Figure 8: SVoD subscriptions are on the rise globally
- Figure 9: Video streaming companies are spending billions of dollars every year on content
- Figure 10: Streaming has the largest share of US TV viewership
- Figure 11: The video streaming story
- Figure 12: Video streaming-related mentions in company filings are declining
- Figure 13: Patent activity in video streaming is declining
- Figure 14: The traditional film and TV value chain was linear
- Figure 15: In the video streaming era, disruptors show no respect for traditional dividing lines
- Figure 16: The video streaming value chain - Content creation: film and TV studios
- Figure 17: The video streaming value chain - Content creation: live media producers
- Figure 18: The video streaming value chain - Content creation: game publishers and developers
- Figure 19: The video streaming value chain - Content creation: user-generated content
- Figure 20: The video streaming value chain - Content aggregation: TV networks
- Figure 21: The video streaming value chain - Content aggregation: video streaming platforms
- Figure 22: The video streaming value chain - Content aggregation: cloud gaming providers
- Figure 23: The video streaming value chain - Distribution: Cloud services
- Figure 24: The video streaming value chain - Distribution: internet service providers
- Figure 25: The video streaming value chain - Distribution: content delivery networks
- Figure 26: The video streaming value chain - Device: smart TVs (including media streaming devices)
- Figure 27: The video streaming value chain - Device: smartphones and tablets
- Figure 28: The video streaming value chain - Device: personal computers
- Figure 29: The video streaming value chain - Device: gaming consoles
- Figure 30: Who does what in the music, film, and TV space?
- Figure 31: Thematic screen
- Figure 32: Valuation screen
- Figure 33: Risk screen
- Figure 34: Our five-step approach for generating a sector scorecard
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