Strategic Intelligence: Tech Sentiment Polls Q3 2024

Strategic Intelligence: Tech Sentiment Polls Q3 2024

Summary

This report is based on polls designed to help us understand the current sentiment of the business community toward emerging and established technologies.

Key Highlights

• The hype around AI seems to be winding down. In Q3 2024, for the second quarter running, less than half of respondents believed AI would live up to all its promises for the second quarter running. As more people interact with AI products, such as large language models (LLMs), they increasingly come up against the technology’s limitations. Despite this, the share of respondents who believed AI would be disruptive (74%) remained high as the world’s leading tech companies continue to roll out generative AI products.
• As a technology, cybersecurity is ubiquitous across all sectors. 76% of respondents believe cybersecurity is either already disrupting their industry or will do so in the next 12 months. No industry is exempt from cyberattacks. State-sponsored attacks are a real threat, and ransomware attacks are becoming more sophisticated. 2024 is a year of elections, conflict, and political volatility. This makes cybersecurity one of the most important themes of the year.

Scope

• Our sentiment polls ran between July and September 2024 on GlobalData's Verdict network of B2B websites, which had 10.3 million unique visitors in Q3 2024. In total, 1,477 respondents participated in the survey.
• The survey focused on seven technologies: artificial intelligence, augmented reality, cloud computing, cybersecurity, the Internet of Things, the metaverse, and robotics.

Reasons to Buy

• This survey gives a unique insight into the views of the business community on emerging and established technologies.
• The responses reveal which technologies executives view as most disruptive, which they believe to be over-hyped, and how their opinion of them has changed over time.