Strategic Intelligence: Premiumization in Travel & Tourism (2025)
Summary
This report analyzes the key theme of premiumization in the travel and tourism sector. Premiumization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of personalization in action.
This report takes an in-depth look at the theme of premiumization and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of premium tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on premiuimization within the tourism industry.
Scope
- This report provides an overview of the impact premiumization has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: technology trends, macroeconomic trends, and regulatory trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
- Understand the impact of premiumization on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
- Assess the strategies that companies are adopting to succeed in premiumization.
- Discover companies that are leading in the space.
- Analyze real-world trends created by integrating experience economy across the travel & tourism space and throughout the traveler journey.
- Executive Summary
- Players
- Thematic Briefing
- Defining premiumization
- First-class service
- Experience-driven
- Unique
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- Distribution of wealth
- The US continues to dominate in terms of high-net and ultra-high-net-worth individuals
- Luxury hotels
- The 10 countries with the highest occupancy rates for luxury hotels are from a range of continents
- Lodging
- Europe has five of the top 10 countries with the highest average daily rates for luxury hotels
- Case studies
- Primary suppliers
- Qatar Airways
- Secondary suppliers
- Sixt
- Third-party suppliers
- Red Savannah
- Timeline
- Signals
- Company filing trends
- Social media trends
- Luxury hotels
- Cruises
- Personalization
- Value Chain
- Primary suppliers
- Secondary suppliers
- Third-party suppliers
- Companies
- Public companies
- Private companies
- Sector Scorecards
- Lodging sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic trends
- Table 3: Regulatory trends
- Table 4: Public companies
- Table 5: Private companies
- Table 6: Glossary
- Table 7: GlobalData report
- List of Figures
- Figure 1: Who are the leading players in the premiumization theme, and where do they sit in the value chain?
- Figure 2: Three main fundamentals underpin premiumization
- Figure 3: Top 10 countries for their number of high-net and ultra-high-net-worth individuals (2024, thousands)
- Figure 4: The top 10 countries with the highest occupancy rate for luxury hotels, % (2024)
- Figure 5: The top 10 countries for the highest ADR in their respective luxury hotel sub-sectors ($) (2024)
- Figure 6: The premiumization story
- Figure 7: Premiumization mentions peaked in 2023
- Figure 8: Discussions of premiumization peaked between Aug 2022 and April 2023
- Figure 9: The premiumization value chain
- Figure 10: The premiumization value chain - Primary suppliers
- Figure 11: The premiumization value chain - Secondary suppliers
- Figure 12: The premiumization value chain - Third-party suppliers
- Figure 13: Who does what in the lodging space?
- Figure 14: Thematic screen
- Figure 15: Valuation screen
- Figure 16: Risk screen
- Figure 17: Our five-step approach for generating a sector scorecard
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