Strategic Intelligence: Niche Tourism (2025)
Summary
This report analyzes the key theme of niche tourism in the travel and tourism sector. Premiumization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of niche tourism in action.
This report takes an in-depth look at the theme of niche tourism and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of niche tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on niche tourism.
Scope
- This report provides an overview of the impact niche tourism has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
- Understand the impact of niche tourism on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
- Assess the strategies that companies are adopting to succeed in niche tourism.
- Discover companies that are leading in the space.
- Analyze real-world trends created by integrating niche tourism across the travel & tourism space and throughout the traveler journey.
- Executive Summary
- Players
- Thematic Briefing
- Trends
- Consumer trends
- Enterprise trends
- Industry trends
- Industry Analysis
- Impacts
- Customization demand
- Social media influence
- Seasonality mitigation
- Economic diversification
- Brand identity development
- Challenges
- Overdependence on trends
- High Marketing Costs
- Impact of global events
- Safety and liability issues
- Limited market size
- Recommendations
- Market research
- Capacity management
- Authenticity focus
- Strategic partnerships
- Community involvement
- Case studies
- Cox & Kings
- Road Scholar
- Chimu Adventures
- Natural Habitat Adventures
- Songlines Music Travel
- Timeline
- Signals
- M&A trends
- Company filing trends
- Social media trends
- Enotourism
- Agritourism
- Bleisure travel
- Value Chain
- Third-party suppliers
- Direct suppliers
- Ancillary suppliers
- Companies
- Public companies
- Private companies
- Sector Scorecards
- Travel intermediaries sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Consumer trends
- Table 2: Enterprise trends
- Table 3: Industry trends
- Table 4: M&A trends
- Table 5: Public companies
- Table 6: Private companies
- Table 7: Glossary
- Table 8: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the niche tourism theme, and where do they sit in the value chain?
- Figure 2: The shift away from the mass tourism model has led to a wealth of niche opportunities
- Figure 3: Sentiment toward online travel methods and influences
- Figure 4: The niche tourism story
- Figure 5: Niche tourism mentions fluctuate slightly in company filings
- Figure 6: This trendline chart shows the daily number of contributors and the number of discussions surrounding the theme of niche tourism
- Figure 7: The niche tourism value chain
- Figure 8: The niche tourism value chain - Third-party suppliers
- Figure 9: The niche tourism value chain - Direct suppliers
- Figure 10: The niche tourism value chain - Ancillary suppliers
- Figure 11: Who does what in the travel intermediaries space?
- Figure 12: Thematic screen
- Figure 13: Valuation screen
- Figure 14: Risk screen
- Figure 15: Our five-step approach for generating a sector scorecard
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