Strategic Intelligence: Key Themes in Sport for 2025

Strategic Intelligence: Key Themes in Sport for 2025

Summary

An analysis of the biggest sporting trends that are likely to impact the sporting world, and the ways in which that might happen.

2024 was a welcome return to form for the sports industry, with the first post COVID Olympic Games taking place in Paris alongside the UEFA European Championships which took place in Germany. While events took place with athletes excelling on the pitch, key deals were signed off it with the NBA securing a new media rights deal while commercial departments at both brands and rights holders were busy securing new deals with the likes of Nike securing deals to supply kits to Germany and Brazil, and UEFA securing mega money deals with Bet365 and Qatar Airways.

New technologies will have significant role to play across the sports industry with Artificial Intelligence continuing to dominate the thoughts of industry leaders with a view to developing new uses for the burgeoning technology. However, streaming services are making a more concentrated effort to shape the future of the industry with Amazon and Netflix both taking on the role of sports broadcaster in much more significant ways over the next few years.

Other key areas will be at the forefront of decision makers minds with the growth of Women’s sport likely to take center stage in Summer 2025 with the UEFA Women’s European Championships while the focus around climate, governance and ongoing global instability will continue to be front of mind.

Who Should Buy

• Sports business industry professionals who want a detailed overview on the current landscape of the field, and a look ahead as to how things will develop in 2025.
• Sports industry workers who want to understand the developments in AI, increasing interest in women’s sport, as well as topics including ESG, media piracy and the challenges presented by a volatile geopolitical climate.

• The growth of Aritifical Intelligence has presented the sports industry with a hige opportunity to develop more innoivative ways of engaging fans and developing media solutions that reflect the modern day sports fans.
• While AI presents an opportunity, sporting organizations must be aware of the challenges presented by geopolitical issues as well as media piracy. With ESG a key consideration for society in general, as well as a tentpole issue for brands, how will this translate into the sport space.

• This report provides an overview of the most exciting developing stories in the world of sport business for 2025, and where each of these stories might be headed.
• Discussion on how these topics and stories have developed over the course of 2024, and where they currently stand now.
• The report provides a detailed analysis on how some of the biggest sports stories have shaped 2024, including the growth of AI and the explosion in interest of women’s sport, as well as looking at some of the wider issues around ESG, Geopolitics and media piracy.

• For those wanting an in-depth analysis of what 2025 may look like for sport, and where the industry may look to grow financiall as well as understanding of the current landscape of the sporting world, as well as the current outlook for the future of AI, OTT platforms and the development of women's sport.
• GlobalData’s strategic intelligence ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.