Strategic Intelligence: Ecommerce

Strategic Intelligence: Ecommerce

Summary

Convenience sells. Consumers have grown reliant on the services ecommerce provides, which allow them to purchase items and have them delivered to their homes, sometimes within the hour. As this becomes the norm, companies with ecommerce capabilities must innovate and adapt to satisfy consumers’ growing demands.

Key Highlights

• Ecommerce allows companies to sell their products or services without physical presence. Increased rents, exacerbated by high interest rates, have made online real estate increasingly attractive.
• The market has also been democratized by ecommerce as a service providers, like Shopify, and marketplaces such as Amazon and Alibaba that allow anyone to become a merchant. As more and more sellers go online, the ecommerce landscape will continue to evolve to provide for the ever-expanding range of goods on offer.

• This report provides an overview of the ecommerce theme.
• It identifies the key trends impacting growth of the sector over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
• It includes a comprehensive industry analysis, complete with forecasts for the global ecommerce market and analysis of trends by sector, demography, and geography.
• It also incorporates a detailed look at the ecommerce value chain, which is made up of several discrete layers: ecommerce as a service, marketing, customer interface, order management, transaction processing, fulfillment, and after-sales service.
• The report also includes a timeline charting the development of the ecommerce theme, and profiles of the leading ecommerce companies.

• Ecommerce has disrupted the retail industry and has become a part of people’s everyday lives. Online shopping allows customers to search for the best deals across multiple retailers. The emergence of ecommerce has made it imperative that companies understand consumer behavior, deliver personalized service, and offer competitive pricing models.
• Ecommerce giants like Alibaba and Amazon have written the rules for ecommerce, supported by huge customer bases, robust mobile payment platforms, and technology expertise in areas like AI. Smaller players focus on disruptive business models, such as subscription services, to make their mark.
• Read this report to understand the ecommerce theme, and gain insights into how it will develop in the coming years.