Sterilized Society - Consumer TrendSights Analysis, 2023
Summary
This report investigates the escalating consumer obsession with hygiene, cleanliness, and immunity, and implications for brands across the FMCG space.
A rising concern for health and environmental contaminants is stimulating the increased proliferance of added functionalities in FMCG products to enhance holistic wellness. This report explores the factors influencing this phenomenon, how brands are responding, and the implications for both brands and retailers.
Scope
- Value of products associated with the Sterilized Society trend has heightened due in part to the pandemic
- COVID-19 has left legacy effects on the consumer concern for environmental cleanliness.
- It is crucial for brands to include health reassurances and labelling on all FMCG products.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook