Starbucks Corporation - Enterprise Tech Ecosystem Series

Starbucks Corporation - Enterprise Tech Ecosystem Series

Summary

Starbucks Corp (Starbucks) is a specialty coffee retailer. It roasts, markets, and retails specialty coffee. The company, through its stores, offers numerous blends of coffee, handcrafted beverages, merchandise, and food items. Starbucks also offers whole beans and ground coffee, ready-made drinks, snacks, and other beverages. Its brands include Teavana, Evolution Fresh, Starbucks Reserve, Princi, Seattle’s Best Coffee, and Ethos. The company, through its owned and licensed stores, has a presence in the Asia-Pacific, the Middle East, Africa, Europe, and the Americas. The company operates roasting, manufacturing, warehouse, and distribution facilities in Nevada, Pennsylvania, Tennessee, and Washington in the US; and China.

Established in 2018, Starbucks Digital Ventures, is an in-house incubator for digital initiatives. The unit acts as an independent business to accelerate the pace of project development to market. SDV has launched several initiatives and established partnerships with technology providers to address problems faced by its customers.

Starbucks established the Tryer Innovation Center, which acts as an incubator, allowing its employees to test new ideas and scale them into actionable prototype in less than 24-48 hours to understand how the solutions might work in their business process.

The report provides information and insights into Starbucks's tech activities, including -

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches, and investments
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

• Starbucks is connecting coffee with digital data and tapping the power of data and predictive analytics to support a range of activities, including choosing store locations. Starbucks is using data analytics to evaluate orders and payment methods of its loyalty program customers, as well as help it send personalized offers to customers.
• Starbucks is leveraging AI, machine learning (ML), big data analytics (BDA), and IoT technology to accelerate digital transformation and enhance customer experiences and operational efficiencies.
• Starbucks’ Mobile Loyalty Program rewards its loyal customers via various mobile, app-based service providers and its own digital platforms. This helps Starbucks eliminate traditional methods of offering a membership. The mobile app also makes it easier for customers to see how many ‘points’ they have and redeem them right away from their mobile phones.

• Gain insights into Starbucks's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and investment strategies.