Starbucks Corporation - Company Overview and Analysis, 2023 Update

Starbucks Corporation - Company Overview and Analysis, 2023 Update

Summary

Starbucks Corporation - Company Overview and Analysis, 2023 Update, reports key findings as of 27th July, 2023 based on market analysis and brand diversification by industry and geography.

Starbucks Corporation (Starbucks) is a specialty coffee retailer. It markets, roasts, and retails specialty coffee. The company offers blended coffee, handcrafted beverages, merchandise, and food items under Teavana, Starbucks Reserve, Princi, and Ethos brand names. Starbucks operates its business across all regions worldwide. Its major business is concentrated in North America, which accounted for 66.6% of value sales in 2021. GlobalData’s thematic scorecard shows that Starbucks ranks sixth among the top 20 foodservice companies and is investing more in themes such as easy & affordable, supply chain management, health & wellness, internet of things (IoT), environmental, social, and corporate governance (ESG), artificial intelligence (AI), and robotics themes.

Scope

• Starbucks generated the bulk of its revenue from North America and Asia in 2021
• The coffee & tea shop business is expected to grow across all regions
• North America, Asia and West Europe to remain key regions for Starbucks
• Starbucks saw growth in sentiment score in May 2023

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