Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Sports Sponsorship by the American Automotive Industry - Analysing the Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies

Summary

A complete overview of the automotive sector across the Americas region. The report includes market insight and sector and brand analysis.

The brand’s largest deal is with the International Olympic Committee which is worth $83.50 million. Included in the deal was the right for Toyota to join the IOC’s Olympic partner program in 2017 but receive marketing rights in Japan with immediate effect.

The highly recognized global brand has chosen to spend the vast majority of its sport sponsorship funds on the deal with the International Olympic Committee. The Japanese company also has a highly lucrative two-year deal in place with the USA Track & Field team. The largest deal in the United States is Bridgestone’s deal with the NFL worth $42 million annually.

The majority of automotive deals in the United States are in motor racing. There is currently a total of 773 active motor racing partnership deals in place with highly recognized racing events and teams. Motor racing is estimated to receive $293.45 million more in sponsorship investment than the second placed sport, American football.

Automotive companies have been able to strike deals with many motor racing teams from North America such as RFK Racing, Rick Ware Racing, Chip Ganassi Racing and Hendrick Motorsports. Many of these agreements are official supplier deals and are highly lucrative.

Key Highlights

A detailed overview of the automotive sector across the Americas region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the automotive sector across the Americas region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

• For those wanting an in-depth analysis of how the automotive sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.