Sport Tourism Market Trends and Analysis by Tourist Profile, Sponsorship, Post Event Analysis, Challenges and Opportunities, 2023 Update

Sport Tourism Market Trends and Analysis by Tourist Profile, Sponsorship, Post Event Analysis, Challenges and Opportunities, 2023 Update

Summary

Analysis of key market trends influenced by COVID-19, Post events analysis, advertisement activity, challenges and opportunities

Key Highlights

DIt has been observed that a significant number of tourists are engaging in niche sports as a key or supplementary factor for their travel decisions. The popularity of pickleball in the US experienced a significant increase in 2022, with 36.55 million individuals participating in the sport. This figure represents a substantial rise from the 5 million people who played pickleball in 2021.

Cultural tourists can be attracted by offering experiences such as stadium tours and hall of fame visits, which can be utilized by sport teams, destinations, and specialized tour operators. GlobalData's Q3 2021 Consumer Survey reveals that a significant proportion of global respondents, 33%, have expressed a penchant for cultural trips.

The popularity of pickleball in the US experienced a significant increase in 2022, with 36.55 million individuals participating in the sport. This figure represents a substantial rise from the 5 million people who played pickleball in 2021.

Scope

• This key trends report provides valuable insight in to sport tourism. The four main types of sport tourist are profiled to inform marketing strategies, major trends impacting this type of tourism are assessed, past and future sport events are judged by their tourism impact, destination case studies are provided for valuable context, advertising activity demonstrates how specific tourism sectors are utilizing sport sponsorship, and the challenges and opportunities section forms recommendations for companies and destinations on how they can increase their presence within sport tourism.

Reasons to Buy

• Gain insight in to the different types of sport tourist.
• Understand key themes currently impacting sport tourism.
• Understand the tourism impact of major events.
• Look at key sponsorship trends that are improving the visibility of tourism companies.
• Gain a detailed understanding of the challenges and opportunities in this space.