Sport Sponsorship by EMEA Automotive Industry 2024

Sport Sponsorship by EMEA Automotive Industry 2024

Summary

A complete overview of the automotive sector across the EMEA region. The report includes market insight and sector and brand analysis.

The brand’s largest deal is with the FIA Formula One World Championship which is worth $40 million over a one-year period. Included in the deal is the right for Pirelli to serve as the FIA Formula One World Championship's exclusive tyre supplier. The company is putting $54.3 million annually into motor racing properties, most is being invested into series including The Deutsche Tourenwagen Masters, FIA Formula 2 Championship, FIA World Rally Championship and GT World Challenge Europe Endurance Cup. The largest deal is Audi’s with Bayern Munich worth $43.88 million annually. The majority of automotive deals in Germany are with soccer properties. Six automotive brand partnerships with German soccer properties are estimated to be each worth over $10 million annually. Soccer is estimated to generate $309.3 million more in sponsorship investment than the second placed sport, motor racing. Automotive companies are intrinsically linked with motor racing properties. Brands within the industry regularly compete for highly prestigious supplier rights deals for racing teams. These deals are often worth well over $1 million.

Key Highlights

A detailed overview of the automotive sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

The report looks to offer a detailed insight into the automotive sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

For those wanting an in-depth analysis of how the automotive sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.