Sport - Sport Event Analysis - Event - PGA Championship 2024

Sport - Sport Event Analysis - Event - PGA Championship 2024 Summary An analysis of the recent 2024 PGA Championship, including a look at its sponsorship portfolio, broadcasters, prize money, ticketing and attendance. 26 broadcast deals were struck for media rights to show the PGA Championship 2024 across the world. - The PGA Championship has three deals in place with media networks based in the United States with Peacock, ESPN and CBS. On CBS, an average of just under 5 million viewers tuned in to watch the final round of the competition, a 0.5 million increase on the 2023 PGA Championship. In the United Kingdom, Sky Sport continued to showcase the tournament and has an agreement in place for two more years. 22 brands partnered with the PGA Championship for the 2024 tournament. - The average price of an annual sponsorship deal for the 2024 PGA Championship was approximately $3.0 million. The tournament has three deals in place that GlobalData estimates to be each worth over $5 million or more annually, with Acushnet Company, Anheuser-Busch InBev and Aquafina. In the weeks leading up to this year's championship, both ESPN Bet and William Hill Estate Winery signed sponsorship agreements with the event. ESPN Bet’s agreement is a three-year deal worth $4 million annually. This year’s PGA Championship had a total prize pool of $18.5 million. -Total prize money for the tournament was increased by $1 million compared to the 2023 edition. Xander Schauffele took home $3.3 million for winning the competition. Both Bryson DeChambeau and Viktor Hovland each took home over $1 million for their respective second and third place finishes. Key Highlights - A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer. Scope - This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included. Reasons to Buy - For those wanting an in-depth analysis of how the 2024 PGA Championship performed, in the sense of both business and popularity.


1. Event Introduction
Executive Summary
Introduction
2. Media Landscape
PGA Championship 2024 Broadcast Breakdown in Australia PGA Championship 2024 Broadcasters Breakdown Across the Rest of the World
3. Sponsorship
PGA Championship 2024 Sponsorship Portfolio
PGA Championship 2024 Sponsorship Portfolio Breakdown
4. Prize Money
PGA Championship 2024 Prize Money Breakdown
5. Attendance & Ticketing
PGA Championship 2024 Ticketing & Attendance Breakdown
6. Appendix
Sources
7. Contact Us
About GlobalData
Contact Us - A global network of offices
List of Tables
Slide 7 - The table shows the 2024 PGA Championship Broadcasters Breakdown in Australia
Slide 8 - The table shows the 2024 PGA Championship Broadcasters Breakdown Across the Rest of the World
Slide 11 - The table shows the 2024 PGA Championship Sponsorship Portfolio Breakdown
Slide 13 - The table shows the 2024 PGA Championship Prize Money
Slide 15 - The table shows the 2024 PGA Championship Ticketing

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings