Sport - Sport Event Analysis - Event - French Open 2024

Sport - Sport Event Analysis - Event - French Open 2024

Summary

An analysis of the recent 2024 French Open, including a look at its sponsorship portfolio, broadcasters, prize money, ticketing and attendance.

The French Open has a lucrative media rights agreements in place with France Televisions, the national public television broadcaster for France as well as Eurosport across all other European territories. The French Open’s men’s final achieved a viewership of over 7 million across France. The FFT has deals with broadcasters across the world such as; ESPN in Latin America; BeIn across Asia, the Middle East and Africa; and NBC in the US.

The average price of an annual sponsorship deal for the 2024 French Open was roughly $4.8 million. The tournament has four deals in place that GlobalData estimates to be each worth over $7 million annually, with BNP Paridas, Emirates Airline, Engie and Orange. Renault is a new premium partner of the French Open, based on sustainable mobility and social responsibility, this five-year deal is worth $30.

Total prize money for the tournament was increased by 7.82% from the 2023 edition of $53.0 million. Both Carlos Alcaraz and Iga Swiatek took home roughly $2.4 million for their respective title victories. Players who lost in the first round of the competition received roughly $73,000 for making it to the main stage of the tournament.

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Scope

• This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money, attendance and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2024 French Open performed, in the sense of both business and popularity.