Sponsorship Sector Report - Technology - Americas 2024

Sponsorship Sector Report - Technology - Americas 2024

Summary

This report provides an overview of the technology sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Soccer is the most popular sport in terms of sponsorship agreements across the Americas region. Soccer is also the third highest generator of sponsorship values for 2-24. Federations bought in 50% of revenues generated from sponsorship agreements, despite having less than half of the total number of team agreements in place. NFL's deal with EA Sports is the largest deal in value across the Americas. American brands generated the highest annual deal value within the technology sector. In Europe, the most significant chunk of spending comes from French brand, Sorare, whose $25 million deal with MLB accounts for almost half of the brands spend. Collectively, KONAMI and Lenovo generated over a quarter of the total spend in Asia. There was only one deal from brand's located in the Middle East, Bornan's deal with Panam Sports. EA Sports is the most active and biggest spending tech brand across the Americas region. One of the key drivers of EA Sports deal volume is their partnership with American Football teams, including the Tampa Bay Buccaneers, Philadelphia Eagles and Kansas City Chiefs. Acronis ranks second in terms of deal volume across the Americas region; 36% of their deals are with American Football teams. The majority of 2K Sports spending stems from a solitary deal, a $157.4 million deal with the NBA for licensing in the 2K video games.

A detailed overview of the technology sector across the Americas region. Outlining sectors' influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the technology sector in the Americas market.

Scope

• This report looks to offer a detailed insight into the technology sector across the Americas region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the technology sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.