Sponsorship Sector Report - Financial Services (Payments) 2024

Sponsorship Sector Report - Financial Services (Payments) 2024

Summary

This report provides an overview of the payments sector, globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Soccer dominates both the annual spend and deal volume within the payments sector. The sport's largest sponsorship deal in terms of annual value is Mastercard's deal with the UEFA Champions League (UCL). Payment brands sponsorship with American Football ranks second in terms of deal volume with 26 deals, 114 deals less than soccer which ranks first. In terms of annual value, motor racing ranks second, with their sponsorship portfolio worth an estimated $91.70 million.

UEFA is the highest spending sporting property within the payments sector. UEFA's two largest deals are both with the UEFA Champions League (UCL) and is the leagues partnership with Mastercard. The deal is a renewal from 2021-2024 and the new deal is set to cover the 2024-2027 period. In terms of sports properties, FIFA ranks second in terms of annual value. With two deals, FIFA's annual deal value with payment brands is worth an estimated $60 million. The top four major sports leagues in the United States, Major League Baseball (MLB), National Basketball Association (NBA), National Football League NFL), and National Hockey League (NHL) are all within the top 10 sporting properties sponsorship spend within the payments sector for 2024.

Mastercard are the biggest spending brand within the payments sector. Mastercard have several high value partnerships with major sports properties globally, their largest deal with their renewed partnership with the UCL worth an estimated $65 million annually. Visa, the most active payment brand, are also the second biggest spender. Like Mastercard, Visa's largest value deals are with some of the major sports properties globally, FIFA, International Olympic Committee (IOC), NFL, and US Soccer. American Express ranks as both the third most active and third biggest spending brand.

Scope

• This report looks to offer a detailed insight into the payments sector across the world. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

• For those wanting an in-depth analysis of how the payments sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.