Sponsorship Sector Report - Financial Services (Insurance) 2024

Sponsorship Sector Report - Financial Services (Insurance) 2024

Summary

This report provides an overview of the insurance sector, globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Soccer dominates both the annual spend and volume of deals within the insurance sector. AIA's deal with Tottenham Hotspur has the largest deal in terms of annual value within soccer, with the deal reportedly worth $49.87 million annually. Insurance brands partnerships with sports teams dominate the annual spend and the deal volume, with 605 deals accounting for 37% of the total annual spend. Federation deals rank second in terms of both annual spend and deal volume.

The largest deal in terms of annual value is the International Olympic Committee's (IOC) partnership with Allianz. In terms of value, this deal is closely followed by Tottenham Hotspur's partnership with AIA, whose partnerships dates to 2013 and is set to continue until atleast 2027. The National Football League's (NFL) partnership with Nationwide Insurance ranks as the third largest deal. The largest confirmed expiring deal in 2024 in terms of annual value is the National Basketball Association's (NBA) partnership with State Farm Insurance.

Allianz are the largest spending and most active brand across the insurance sector. GEICO rank as the second most active brand with 33 deals and have partnerships with some of the major sports properties across the world, Major League Baseball (MLB), NASCAR, National Hockey League (NHL), and National Collegiate Athletics Association (NCAA). In terms of deal volume, Gallagherrank third with 19 deals, however rank in tenth in terms of annual spend. Insurance brands with headquarters across the Americas region have the largest annual spend across all the regions, whilst also having 483 deals, also the largest out all the regions.

Scope

• This report looks to offer a detailed insight into the insurance sector across the world. It explores all the main brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the insurance sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.