Spain Baby Food Market Assessment and Forecasts to 2029

Spain Baby Food Market Assessment and Forecasts to 2029

Summary

The number of live births in the Spain declined by 18.7% during 2017–23, reaching 318,800 in 2023. This resulted in a baby population of 985,500 in 2023. The GDP of the Spain grew by 2.3% in 2023, while consumer price inflation stood at 3.6%. Overall sales in value terms have decreased in recent years declining with a negative CAGR of 0.4% during 2017–23. In volume terms, sales declined in 2023 at a negative CAGR of 4% during 2017–23. Baby milks remained the largest category in value terms with over 54.5% of the baby food sector. Nestlé, Hero, and Danone together accounted for 64.6% of value sales in the Spanish baby food sector in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 48.6% of overall value sales in 2023. GlobalData estimates that the number of live births will fall over the forecast period in Spain. The market for baby food in the country is expected to grow in value terms during 2023–29, registering a CAGR of 2.9%.

Key Highlights

Value sales of baby milks decreased from EUR290.2 million ($327.8 million) in 2017 to EUR282.4 million ($288.4 million) in 2023, at a negative CAGR of 0.5%.
Baby cereals & dry meals volumes decreased from EUR61.2 million ($69.1 million) in 2017 to EUR55 million ($56.2 million) in 2023, yielding a negative CAGR of 1.8%.
Value sales of the baby wet meals & other category increased from EUR177.4 million ($200.4 million) in 2017 to EUR178.2 million ($182 million) in 2023, registering a CAGR of 0.1%.
During 2017–23, PCC of baby drinks fell by 25%, totaling 0.3kg in 2023.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Spain, as part of GlobalData’s global coverage of the sector. It includes an analysis of the following -

Market environment: The report provides a comparative analysis of the value and volume shares of Spain against the Western European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Spain are compared at regional and global levels.
Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Spanish baby food sector.
Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & other, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Spain, by category. The report provides an analysis of leading manufacturers and brands in the Spanish baby food sector in 2023 and their market shares in each category.
Production and trade: The report provides an analysis of imports and exports in the Spanish baby food sector.
Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
Economic background: The report also provides an outlook on macroeconomic indicators in Spain, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.