Source Market Attractiveness Index - 2024
Summary
GlobalData’s Source Market Attractive Index (SMAI) is a quantitative measure of a country's attractiveness as a source market. It is determined by considering several characteristics, such as - Tourism Activity, Macroeconomics, and Holiday Entitlement per year.
Reasons to Buy
- GlobalData's Source Market Attractiveness Index uses analysis and numerous data sources to provide an aggregated view of the global tourism market.
- The report uses a robust, data-driven methodology to give the reader a clear insight into the attractiveness of 60 key tourist markets.
- Our analysts have analyzed the data to draw out the key findings from the data index model.
- 1. Introduction and Methodology
- 2. Source Market Attractiveness Index - Overall Score
- 3. Pillar 1 - Tourism Activity - Domestic trips
- 4. Pillar 2 - Tourism Activity - Outbound trips
- 5. Pillar 3 - Tourism Activity - Domestic Spending
- 6. Pillar 4 - Tourism Activity - Outbound Spending
- 7. Pillar 5 - Macroeconomic Situation
- 8. Pillar 6 - Holiday Entitlement per annum
- 9. Appendix
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