Solheim Cup, 2023 - Post Event Analysis

Solheim Cup, 2023 - Post Event Analysis

Summary

An analysis of the recent Solheim Cuo 2023, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The Solheim Cup has lucrative broadcast deals across the globe, with NBC and Golf Channel covering many regions across the Americas.

For the final Sunday of the tournament, a peak audience of 734,000 viewers tuned in on Sky Sports in the UK and Ireland to see Team Europe claim the victory.

In the UK and Ireland, this year’s tournament averaged 281,000 viewers across Friday to Sunday, up 35 percent from the 2021 event.

The average price of an annual sponsorship deal for the Solheim Cup 2023 was $344,000 million.

The event has three sponsorship deals in place worth over $500,000 annually each, as per GlobalData, including Reale Seguros, Rolex and Visit Costa Del Sol.

BMW, serve as the official car of the Solheim Cup, in a deal worth $400,000 annually, providing electric vehicles for officials and players to reduce carbon footprint.

Ticket prices started from €25 ($26) for the qualifying rounds, whilst Day 1 tickets were €70 ($74), Day 2 tickets were €80 ($84) and access to the final Sunday were €99 ($104).

Attendance figures were expected to hit 100,000 before the event, potentially beating 2021’s figure of 130,000 across the event.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the Solheim Cup 2023 and viewership industry professionals who want a detailed analysis on the popularity of the event.

Key Highlights

A detailed overview of the key facts and events which took place in the UK The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the Solheim Cup 2023.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the Solheim Cup 2023 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures.

Reasons to Buy

• For those wanting an in-depth analysis of how the Solheim Cup 2023 performed, in the sense of both business and popularity.