Category: Social Networking
Social Networking market research reports by GlobalData
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The Business of Ligue 1 2024/25
The Business of Ligue 1 2024/25 Summary A complete overview of the commercial landscape of the 2024/25 Ligue 1 season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an indi ... Read More
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Thematic Intelligence: The Creator Economy
Thematic Intelligence: The Creator Economy Summary The creator economy is an industry in which creators generate revenue from their digital content. What started as a few fringe individuals uploading content online has transformed into a lucrative industry. For some industries, such as apparel, onli ... Read More
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Thematic Intelligence: Social Media Sector Scorecard Q2 2024 Update
Thematic Intelligence: Social Media Sector Scorecard Q2 2024 Update Summary As users increase their video consumption, TikTok, Instagram Reels, and YouTube remain on the rise. In particular, Instagram continues to grow in popularity in terms of viewer engagement and short-form videos, and in March 2 ... Read More
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The Business of NASCAR 2024
The Business of NASCAR 2024 Summary An analysis of the NASCAR 2024, including a look at the competitions sponsorship, attendances and tickets, media landscape, social media following, and team sponsorship analysis. The estimated annual media revenue for NASCAR 2024 is $820 million. Fox, the national ... Read More
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Thematic Intelligence - Social Media in Sport 2024
Thematic Intelligence - Social Media in Sport 2024 Summary An analysis of social media in sport which provides a detailed, yet easy to follow overview of a very important topic in the sport industry. The report will take a look at the key leaders in the industry and a detailed analysis of the soci ... Read More
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Social Media Sector Scorecard Q1 2024 Update - Thematic Intelligence
Social Media Sector Scorecard Q1 2024 Update - Thematic Intelligence Summary Gen Z favorite TikTok has grown very quickly over the last few years, reaching more than a billion users. However, there are signs that TikTok's growth has begun to plateau for the first time since its launch in 2016. It ha ... Read More
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Gaming Sector Scorecard Q1 2024 Update - Thematic Intelligence
Gaming Sector Scorecard Q1 2024 Update - Thematic Intelligence Summary Tencent remains on top of the thematic screen of GlobalData’s gaming sector scorecard. It scores 5 out of 5 across six of the 10 themes that matter most in this market, including mobile gaming, social media, ecommerce, esports, g ... Read More
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Misinformation - Thematic Intelligence
Misinformation - Thematic Intelligence Summary Misinformation is not a new phenomenon, but the technology behind it is unprecedented. Big data and artificial intelligence (AI) provide the foundation for digital ecosystems to pursue personalization at scale. With sophisticated algorithms and huge dat ... Read More
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Social Media in Banking - Thematic Research
Social Media in Banking - Thematic Research Summary This report maps out the prospects of social media giants for a deep assault on financial services, and how incumbent banks might respond. To that end, we share findings from GlobalData’s 2023 Financial Services Consumer Survey, which covers consum ... Read More
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Online Travel - Thematic Research
Online Travel - Thematic Research Summary This thematic research report takes an in-depth look at the theme of online travel and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trend ... Read More
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Thematic Intelligence - Social Media in Medical Devices - 2023
Thematic Intelligence - Social Media in Medical Devices - 2023 Summary Social media’s ad-funded business model is under threat Social media companies will increasingly diversify away from their ad-funded business model in the face of increased regulatory scrutiny. In 2023 alone, Alphabet, Amazon, By ... Read More
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Top Themes in Retail and Apparel in 2024 - Thematic Intelligence
Top Themes in Retail and Apparel in 2024 - Thematic Intelligence Summary In this report, we identify the top themes that are expected to impact the global retail and apparel sectors in 2024. For each theme, we offer a definition of the theme, highlight trends and opportunities, and then give key con ... Read More
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Social Media in Travel and Tourism - Thematic Research
Social Media in Travel and Tourism - Thematic Research Summary Social media refers to internet-based services that allow users to create and share content, such as texts, links, photos, audio, and video, using a computer or mobile phone. The term is typically used to describe various online services ... Read More
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Digitalization - MegaTrend Overview and TrendSights Analysis, 2023
Digitalization - MegaTrend Overview and TrendSights Analysis, 2023 Summary This report assesses future developments and technological impacts of the Digitalization mega-trend on brands and consumers Digitalization is a uniquely interactive mega-trend in that its trends crossover with many other mega ... Read More
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Social Media in Retail and Apparel - Thematic Intelligence
Social Media in Retail and Apparel - Thematic Intelligence Summary Big Tech companies dominate the social media space. Meta’s Facebook has 3 billion monthly active users (MAUs), accounting for 61% of the global online population, and Google’s YouTube has approximately 2.7 billion MAUs. In most segme ... Read More
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Experience Economy - Consumer TrendSights Analysis, 2023
Experience Economy - Consumer TrendSights Analysis, 2023 Summary Trendsights Analysis on Experience Economy focuses on how consumers are becoming less materialistic and start looking for more immersive experiences. The trend is part of the Sensory & Indulgence mega-trend, and explores the growing de ... Read More
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Data Analytics in Medical Devices - Thematic Intelligence
Data Analytics in Medical Devices - Thematic Intelligence Summary Data analytics extracts value from big data Human activity generates a vast amount of data, from databases containing information about citizens to user-generated content on social media platforms and sensor data generated by smartpho ... Read More
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Digital Marketing Trends in Colorectal Cancer
Digital Marketing Trends in Colorectal Cancer Summary Merck’s Keytruda.com achieved the highest total traffic across CRC patient sites in the US, with over 3.3 million visitors from August 2022 to July 2023. This was followed by BMS’s Opdivo.com (1.7 million visits) and Roche’s Avastin.com (258,000 ... Read More
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Cryptocurrencies in Travel and Tourism - Thematic Intelligence
Cryptocurrencies in Travel and Tourism - Thematic Intelligence Summary The globalization and digitization of travel and tourism are both driving the demand for easy-to-use and cheap international transaction processes and payment systems. Blockchain technologies are predicted to substantially transf ... Read More
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Scrub Daddy - Success Case Study
Scrub Daddy - Success Case Study Summary Scrub Daddy - Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Scrub Daddy is a premium scouring product that has attracted a huge online followin ... Read More
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Business of the Campeonato Brasileiro Série A 2023 - Property Profile, Sponsorship and Media Landscape
Business of the Campeonato Brasileiro Série A 2023 - Property Profile, Sponsorship and Media Landscape Summary A complete overview of the commercial landscape of the 2023 Campeonato Brasileiro Série A season. The report takes a closer look at the league from a social media, sponsorship and media per ... Read More
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Geopolitics in Insurance - Thematic Intelligence
Geopolitics in Insurance - Thematic Intelligence Summary As the geopolitical landscape becomes increasingly fraught, the insurance industry must be aware of the growing political risk across the world. The modern company has connections to a multitude of countries and is therefore subject to risk in ... Read More
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Success Case Study - Mielle Organics - How a Haircare and Beauty Brand Became a Viral Sensation
Success Case Study - Mielle Organics - How a Haircare and Beauty Brand Became a Viral Sensation Summary Success Case Study: Mielle Organics focuses on how the brand tapped into consumer trends in the ethnic hair care segment and achieved success. Mielle Organics, founded in 2014, is a haircare and b ... Read More
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Social Media Sector Scorecard - Thematic Intelligence
Social Media Sector Scorecard - Thematic Intelligence Summary Due to the current metaverse winter, the metaverse theme’s weighting in the thematic screen of GlobalData’s social media sector scorecard has been reduced from 10% to 5%. Conversely, we have increased the weighting for regulation from 10% ... Read More
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Digital Marketing Trends in Asthma
Digital Marketing Trends in Asthma Summary Sanofi/Regeneron’s Dupixent.com achieved the highest total traffic across branded asthma patient sites in the US, with over 5.7 million visitors from June 2022 to May 2023. This was followed by GSK’s Trelegy.com (2.5 million visits) and Nucala.com (1.4 mill ... Read More
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