World Snooker Championship, 2022 - Post Event Analysis

World Snooker Championship, 2022 - Post Event Analysis

Summary

An analysis of the recent 2022 World Snooker Championship, including a look at its sponsorship portfolio, broadcasters and prize-money. This report provides an overview of the event including a broadcast, sponsorship and prize-money breakdown.

This was an eight-year tournament high and a 17% boost on the previous tournament. The World Championship also performed well across Europe with record viewership figures being hit in Italy, Poland, Spain, Germany and France. Concerning the sponsorship of the event, Betfred has continued its ties to the competition with the current estimated annual deal for the World Championship worth $1 million. The official supplier McCann Bespoke and Tourism Exchange Great Britain the other partner/sponsor of the Championship, have annual deals worth a combined $0.40 million. The World Snooker Championship remains the sport’s wealthiest tournament, with an overall prize pool this year of $2,924,127, with $610,432 going to the Championship winner. $18,261 was also the prize for the highest break in the tournament.

Key Highlights

• Broadcast figures showed very strong figures, which included 22.5 million viewer requests to watch the Championship across BBC iPlayer and the BBC Sport website. Viewing figures also showed positive results across 50 European countries with viewership records being made in Italy, Poland, Spain, Germany and France. Betfred, Tourism Exchange Great Britain and McCann Bespoke where the three sponsors involved in the tournament. The title sponsor for the tournament Betfred have a deal that is estimated to be worth around $1 million annually according to GlobalData. A prize-fund of $2,924,127 was up for grabs for the participants of the Championship.
• Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2022 World Snooker Championship. Viewership industry professionals who want a detailed analysis on the popularity of the tournament and Sports industry workers who want to understand the prize-money involved with the tournament.

• This report provides an overview of the event including a broadcast, sponsorship and prize-money breakdown. An analysis of the 2022 World Snooker Championship sponsors is included and the estimated values for some of these deals. Broadcast figures from United Kingdom and Europe are also included.

• For those wanting an in-depth analysis of how the 2022 World Snooker Championship performed, in the sense of both business and popularity. The report will be also be interesting for those who are looking to learn more about where the interest of World Snooker Championship’s is growing with very positive tv viewing figures.