Smol - Success Case Study

Smol - Success Case Study

Summary

This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This particular case is regarding household care products that are focused on minimizing their carbon footprint, which had gained a considerable amount of consumer interest.

Launched in the UK in 2018, Smol is an independent household care brand created by former Unilever workers. It is an environmentally friendly brand focusing on producing cleaning products with concentrated eco-friendly formulation and minimal packaging, designed to reduce the use of chemicals, carbon, plastic, and water.

Scope

• Consumers have become more concerned about the environment as well as their own personal hygiene due to the COVID-19 pandemic.
• Household care products with reduced environmental impact have high demand.
• Brands addressing multiple consumer needs, including eco-friendliness, affordability, and convenience via online shopping, are becoming powerful in the market.

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.