Singapore Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Singapore Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Singapore Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Singaporean market.

The number of live births in Singapore stood at 38,700 in 2021. This is anticipated to increase by 1.5% during 2021-27. The crude birth rate decreased from 1.24 in 2015 to 1.12 in 2021. The GDP of Singapore grew by 6.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 2.3%. Overall growth in value terms has increased slightly in recent years with the sector registering a CAGR of 0.1% during 2015-21. However, in volume terms, sales fell in 2021, with the sector registering a negative CAGR of 0.7%. Baby milks remained by far the largest category in value terms with over 86.5% of the baby food sector, followed by baby wet meals & other. Abbott Laboratories, Nestlé, and Mead Johnson (Reckitt Benckiser) were the top three companies in 2021. In 2021, Abbott Laboratories remained the overall leader in the baby food sector. Hypermarkets & supermarkets remained the leading distribution channel accounting for over 60.2% of overall value sales in 2021. GlobalData estimates that the number of live births will increase slightly over the forecast period in Singapore. Consequently, the market for baby food in the country is expected to increase in volume terms during 2021-27, registering a CAGR of 0.8%.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks decreased from SGD194 million ($141.1 million) in 2015 to SGD191.1 million ($142.2 million) in 2021, registering a negative CAGR of 0.3% during 2015-21.
  • Volume sales of the baby cereals & dry meals category fell from 0.55 million kg in 2015 to 0.5 million kg in 2021, contracting at a negative CAGR of 1.5% during 2015-21.
  • Value sales of the baby wet meals & other category grew from SGD11.3 million ($8.2 million) in 2015 to SGD14.5 million ($10.8 million) in 2021, posting a CAGR of 4.1% during 2015-21.
  • In volume terms, the baby finger food category grew slightly from 0.035 million kg in 2015 to 0.036 million kg in 2021, registering a negative CAGR of 0.7%.
  • During 2015-21, per capita expenditure on baby drinks increased by 37.3% in current price terms and by 33% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Singapore Compared with Other Leading Countries in the Asia-Pacific Market
    • PCC and PCE of Singapore Compared with Global and Asia-Pacific Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2009-27
      • Table Birth & population trends, resident population, 2009-21
      • Table Singapore: ethnic composition, 2013-21
      • Table Singapore: births by ethnic group, 2016-21
      • Table Fertility rates by ethnic origin, 2000 and 2013-21
    • Births - Incentives for Childbirth
    • The Consumer
      • Table Average monthly household income from work, 2013-20
    • Sociodemographic Trends
      • Table Births by age of mother, 2014, 2016, 2018, and 2019
      • Table Number of women of childbearing age, by age group, 2010, 2016, and 2019-21
    • Working Women
      • Table Women in the labor force, 2013-21
      • Table Working women by age group, 2013-21
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
      • Table Breastfeeding incidence, 2001 and 2011
      • Table Breastfeeding incidence, 2004-05
    • Breastfeeding Trends - Duration
      • Table Average breastfeeding duration by sociodemographic group, 2002, 2004, 2006, and 2008
  • Overview
    • Singapore Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value %,, volume %, 2015 -2021
      • Table Baby food: manufacturer shares by category, %, 2021
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
        • Table Baby milks: SKUs by pack type, 2021
        • Table Baby milks: SKUs by pack size, 2021
        • Table Baby milks: brand price positioning analysis, 2021
      • Baby Milks: Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume, %, 2015-21
      • Baby Milks: Manufacturers & Brands
        • Table Baby milks: manufacturer & brand shares, value, %, 2015-21
        • Table Baby milks: manufacturer & brand shares, volume, %, 2015-21
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
        • Table Pack type
        • Table Baby cereals & dry meals: SKUs by pack type, 2021
        • Table Pricing
      • Baby Cereals & Dry Meals: Manufacturer Shares
        • Table Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
      • Baby Cereals & Dry Meals: Manufacturers & Brands
        • Table Baby cereals & dry meals: manufacturer & brand shares, value, %, 2015-21
        • Table Baby cereals & dry meals: manufacturer & brand shares, volume, %, 2015-21
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: BabyWet Meals & Other
      • BabyWet Meals & Other: Per Capita Trends
      • BabyWet Meals & Other: Segmentation
        • Table Baby wet meals & other: SKUs by pack size, 2021
        • Table Baby wet meals & other: SKUs by pack type, 2021
        • Table Baby wet meals & other: brand price positioning analysis, 2021
      • BabyWet Meals & Other: Manufacturer Shares
        • Table Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
      • BabyWet Meals & Other: Manufacturers & Brands
        • Table Baby wet meals & other: manufacturer & brand shares, volume, %, 2015-21
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
        • Table Baby finger food: SKUs by pack type, 2021
        • Table Baby finger food: SKUs by pack size, 2021
        • Table Pricing
      • Baby Finger Food: Manufacturer Shares
        • Table Baby finger food: manufacturer shares, value & volume, %, 2015-21
        • Table Baby finger food: manufacturer & brand shares, value, %, 2015-21
        • Table Baby finger food: manufacturer & brand shares, volume, %, 2015-21
      • Baby Finger Food: Manufacturers & Brands
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
        • Table Baby drinks: SKUs by pack type, 2021
        • Table Baby drinks: SKUs by pack size, 2021
        • Table Baby drinks: brand price positioning analysis, 2021
      • Baby Drinks: Manufacturer Shares
        • Table Baby drinks: manufacturer shares, value & volume, %, 2015-21
      • Baby Drinks: Manufacturers & Brands
        • Table Baby drinks: manufacturer & brand shares, value, %, 2015-21
        • Table Baby drinks: manufacturer & brand shares, volume, %, 2015-21
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2013-20
      • Table Imports of baby milks & cereals by country of origin, 2018-20
    • Trends in Imports
      • Table Other baby food: trends in imports, 2013-20
    • Imports
      • Table Imports of other baby food by country of origin, 2018-20
    • Exports
      • Table Baby milks & cereals: trends in exports, 2013-20
      • Table Exports of baby milks & cereals by country of destination, 2018-20
      • Table Other baby food: trends in exports, 2013-20
    • Trends in Exports
      • Table Exports of other baby food by country of destination, 2018-20
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2015-21
      • Table Baby food: sales by type of food & outlet type, % value, 2021
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Appendix - The Baby Population: The baby population will increase by 0.7% during 2021- 27
      • Table Baby population, number of babies ('000), 2009-27
    • Appendix - Sector Value: In 2021, the market's value sales amounted to $164.3 million, of which milks accounted for $142.2 million
      • Table Baby food: market value, current prices ($ million), 2015-21
    • Appendix - Sector Value: In constant price terms, sales decreased by 2.3% during 2015-21
      • Table Baby food: market value, constant prices, 2015-21
    • Appendix - Sector Volume: Baby food consumption amounted to 4.27 million kg in 2021
      • Table Baby food: market volume, million kg, 2015-21
    • Appendix - Per Capita Expenditure: In 2021, expenditure per baby aged 0-36 months stood at $1,410.1
      • Table Baby food: per capita expenditure, current prices ($), 2015-21
    • Appendix - Per Capita Expenditure: Spending in real terms rose by 4% during 2015-21
      • Table Baby food: per capita expenditure, constant prices, 2015-21
    • Appendix - Per Capita Consumption: Intake per baby aged 0-3 years was 36.6kg in 2021
      • Table Baby food: per capita consumption, kg, 2015-21
    • Appendix - Milks: In 2021, growing-on milk was the largest segment, accounting for 50.1% of value sales in the milks category
      • Table Baby milks: category segmentation, value & volume, 2015-21
    • Appendix - Value Forecasts: During 2021-27, the market is expected to increase by 21.4%
      • Table Baby food: market value, current prices ($ million), 2021-27
    • Appendix - Value Forecasts: Value sales in constant terms are set to reach SGD225.2 million ($172.7 million) in 2027
      • Table Baby food: market value forecasts, constant prices, 2021-27
    • Appendix - Volume Forecasts: Consumption of baby food is forecast to reach 4.48 million kg in 2027
      • Table Baby food: market volume forecasts,million kg, 2021-27
    • Appendix - Per Capita Forecasts: Per capita expenditure is expected to reach $1,699.7 per baby in 2027
      • Table Baby food: per capita expenditure, current prices ($), 2021-27
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach SGD1,918.6 ($1,470.7) in 2027
      • Table Baby food: per capita expenditure, constant prices, 2021-27
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-3 years is anticipated to reach 38.2kg in 2027
      • Table Baby food: per capita consumption, kg, 2021-27
    • Appendix - Exchange Rates (LCU per $)
      • Table Exchange rates: LCU per $, 2015-21
      • Table Exchange rates: LCU per $, 2022-27
    • Appendix - Store checks: A total of 276 SKUs were recorded by GlobalData, with the baby milks category making up the largest proportion
      • Table SKUs allocation by product type
    • Summary Methodology
    • About GlobalData

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