Shoppers Drug Mart, Canada (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Shoppers Drug Mart, Canada (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Shoppers Drug Mart mostly attracts female shoppers (56%) due to its vast assortment of global beauty products. Its range of luxury beauty products also contributes to the popularity of the retailer. The retailer has its own brand product line, Thoughtful Choices, which includes makeup, menstrual products, and other oral and body products.

Shoppers Drug Mart held a steady market share in Canada’s health and beauty sector until 2019. It 2020, its market share spiked to 30%, from 28.9% in 2019. In 2021, 52.4% of Canadian consumers claimed to purchase health and beauty products from the retailer further; 40% claimed to shop at Walmart and 18.8% claimed to buy such products from Costco.

The retailer has taken multiple initiatives to expand its business and retain its market share. To strengthen its business proposition, Shoppers Drug Mart uses its pharmacy division, which is the prime revenue component for the retailer, attracting several customers to the store. Since 2021, the retailer has been administering COVID-19 vaccines in its stores, providing a community service for its customers, thereby gaining their loyalty and confidence.

Scope

• Shoppers Drug Mart’s vast assortment of health & beauty products appeals to customers
• Easy accessibility and a strong online proposition helped the retailer grow during COVID-19
• Shoppers Drug Mart’s focus on social welfare, convenience, and sustainability helps retain market share

• Gain a comprehensive knowledge on Shoppers Drug Mart's business and develop a competitive advantage
• Investigate current trends in the health & beauty market to identify the best opportunities to exploit
• Analysis of key players in the health & beauty segment in the Canada