Serbia Cigarettes - Market Assessment and Forecasts to 2028
Summary
The Serbian cigarettes category is expected to increase from RSD150.2 billion ($1.4 billion) in 2023 to RSD161.9 billion ($1.5 billion) in 2028, growing at a CAGR of 1.5%. Per capita expenditure of cigarettes stood at $206.8 in 2023 in Serbia, which was higher than the global level ($110) but lower than the regional level ($282.8). Smoking prevalence in Serbia was 39% in 2023 with 39% of men and 39.1% of women classified as smokers. Philip Morris International was the leading company in the cigarettes category with a volume share of 33.7% in 2023. Poland was the leading exporter of cigarettes to Serbia in 2023.
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