Scrub Daddy - Success Case Study

Scrub Daddy - Success Case Study
Summary

Scrub Daddy - Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Scrub Daddy is a premium scouring product that has attracted a huge online following and used TV show Shark's Den as a part of the springboard to success.

Scrub Daddy has managed to capture the attention of consumers in an otherwise low-engagement category by smart use of social media. The product itself leans heavily on its aesthetic appeal; a factor often overlooked in this category. The launch was also underpinned by a patented material that changes its softness depending on temperature.

Scope

• Explores the background to Scrub Daddy and how a reality TV show helped launch it into the mainstream.
• Examines the unique selling points that make this product stand out from the crowd in such engagement category.
• Provides strategic take-outs on why the social media strategy worked so well for Scrub Daddy.

• Understand how to leverage influencers in the Household Care sector to the advantage of your brand.
• Appreciate how everyday objects are still capable of innovation and see what's worked for this brand.
• Access insight into how Scrub Daddy managed to grow their social media following so quickly and so successfully.