Savory Sacks Packaging Opportunities - New Packaging Formats and Value-added Features

Savory Sacks Packaging Opportunities - New Packaging Formats and Value-added Features

Summary

Savory Sacks Packaging Opportunities - New Packaging Formats and Value-added Features explores new packaging formats and value-added features in the savory snacks category, using examples from GlobalData's Pack-Track innovation tool.

With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to the changing lifestyles of consumers. Packaging can also be used to help create a premium image to appeal to aspirational consumers. In response to consumer demand for greater sustainability in packaging, we are seeing more easily recyclable formats and alternative materials are starting to emerge. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.

Your key questions answered -

• What drives packaging innovations in savory snacks?
• What notable new formats and value-added features have been introduced in the savory snacks category in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can savory snacks manufacturers use packaging to stay ahead of the game in a crowded marketplace?

• In responding to consumer demands for improved packaging sustainability, some brand owners are looking to easily recyclable formats, while others are launching packs that make use of alternative materials and this is likely to increase as we look to reduce our reliance on petroleum-based plastics.
• Brands are adjusting their packaging to meet the changing lifestyle needs of consumers. Convenience is still an important driver and enhanced functionality through packaging allows easy usage, while smaller formats or on-the-go formats extend eating opportunities.
• Packaging can also be used to help create a more luxurious or premium image to appeal to aspirational consumers.

• Use GlobalData's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.