Ryanair Holdings Plc - Digital Transformation Strategies

Ryanair Holdings Plc - Digital Transformation Strategies

Summary

This report provides insight into Ryanair's tech activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Ryanair Holdings Plc (Ryanair) is a low-cost scheduled passenger airline company. It offers short-haul, point-to-point routes in Europe. Ryanair also offers various ancillary services and other services such as core air passenger service which includes non-flight scheduled services, internet-related services, and the in-flight sale of beverages, food, and merchandise. The company markets accommodation services, holidays, car hire, and travel insurance services. It also sells rail and bus tickets.

Ryanair Labs is the company’s digital and IT innovation hub focused on creating and offering better travel for customers. Ryanair Labs conducts year-long IT programs, where participants can gain specialization in any areas including software development, BI and data analytics, quality assurance, IT security, infrastructure and operations, and IT planning and delivery.

In 2021, Ryanair invested $59 million and launched its new aviation training center in Santry, Dublin. The training center is built in partnership with Airline Flight Academy (AFA), Ryanair’s training provider. The center is equipped with three full motion simulators, including a Boeing 737 MAX and two Airbus A320s, and fixed based training device for each aircraft type. Further, the center houses emergency evacuation device, cabin crew training, and specialist fire training center.

Scope

• In 2018, Ryanair decided to move its IT infrastructure to AWS public cloud to rebuild and transform legacy systems using AWS database, analytics, machine learning and deep learning technologies. The cloud migration enabled Ryanair to develop and deliver services for transforming customers travel experience. The strategy helped Ryanair rebuild its core applications, convert data into actionable insights, and create intelligent applications. Ryanair runs multiple core production workloads in the AWS cloud including corporate website and hotel comparison site, Ryanair Rooms.
• Ryanair is leveraging digital technologies to transform into a travel tech company and become the “Amazon of Travel.” It is focusing on modernizing its web and mobile solutions and introduced the My Ryanair loyalty program to deliver a better customer experience. The solutions not only helps it in improving performance but also allows to gather and analyze customer data to understand customer needs for more personalized offerings.
• Ryanair deployed data management solution called Client Solutions’ Reference Data Management Application (RDMA), which provides data accessibility to business and marketing teams to develop targeted marketing campaigns across its multiple digital channels to meet personalized customer needs. This enabled marketing and business analysts with faster data interpretation to analyze and compare product offer mixes to generate higher click-rates.

Reasons to Buy

• Gain insights into Ryanair's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, and partnership strategies.