Rugby League World Cup, 2021 - Post Event Analysis
Summary
An analysis of the recent 2021 Rugby League World Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing
This year’s final between Australia and Samoa boasted a total attendance figure of 67,502, the highest attended match of the tournament.
Adult tickets varied from £25 ($30.97) to £180 ($223.47) at this year’s tournament, with approximately 350,000 tickets sold before the event began. England’s semi-final against Samoa generated a TV audience of 2.5 million in the United Kingdom across BBC platforms, the larger TV audience of any match at the event.
England’s quarter-final match against Papua New Guinea accrued a peak audience of 1.7 million, the second highest viewed match at the tournament. The event’s current sponsorship deals are worth an estimated $13.4 million, as per GlobalData.
The deal with Cazoo, an online automotive retailer who serve as a principal sponsor the event, is the largest sponsor on this year’s roster. GlobalData estimates this deal to be worth $2 million annually and covers the duration of the tournament.
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