Rugby World Cup 2023 - Event Analysis

Rugby World Cup 2023 - Event Analysis

Summary

An analysis of the recent 2023 Rugby World Cup, including a look at its Sponsorship Portfolio, Broadcasters, Media rights values, Prize Money, and Ticketing.

In France, the Rugby World Cup was shown by M6, France Télévisions, TF1 and HBS. TF1 recorded very positive viewing figures across the duration of the tournament. Virgin Media recorded record breaking figures as roughly 1.3 million people in Ireland tuned in to watch the thrilling Ireland v New Zealand quarter-final. Across the United Kingdom, rugby fans were able to tune into the Rugby World Cup through the networks ITV and S4C.

The average price of an annual sponsorship deal for the 2023 Rugby World Cup was $3.7 million. The tournament had six deals in place that GlobalData estimates to be each worth over $7 million annually, with Emirates Airline, Land Rover, Capgemini, Asahi Breweries, MasterCard and Societe Generale. The commonest length of deal that brands agreed with World Rugby to be associated with the tournament was a one-year deal. The most recent deal the 2023 Rugby World Cup agreed in the lead up to the competition was with the hotels chain Accor, a one-year deal worth $2 million. Accor served as the World Cup’s Official Supporter.

The 2023 Rugby World Cup winners South Africa are estimated to have received $5.9 million for their efforts, which is an increase in prize money from the previous World Cup in 2019 hosted in Japan. New Zealand who lost the final in heartbreaking fashion took home $3.1 million. Teams which were unable to reach the knockout stages of the competition received roughly $306,000, which included many tier two rugby nations.

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the Rugby World Cup. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including its sponsorship portfolio, broadcasters, media righta values, prize money and ticketing information. An analysis of the events sponsors and broadcasters is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 Rugby World Cup performed, in the sense of both business and popularity.