Romania Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights

Romania Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights


Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope
  • Low purchasing power and the desire of many consumers to reduce their alcohol consumption negatively impacted sales of beer & cider products in 2022.​
  • The lifting of COVID-19 restrictions on tourist arrivals, public mobility, and the operations of HoReCa outlets stimulated the Romanian economy in 2022, leading to lower unemployment and higher on-premise consumption.​
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Romanian beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Romanian beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Introduction
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
  • Category and Segment Insight
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer - Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Cider - Cider Type Evolution
    • Flavor Dynamics - Cider
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Cider: Emerging Trends & Opportunities
  • Company and Brand Insight
    • Leading Company Profile - Ursus Breweries
    • Leading Company Profile - Heineken Romania
    • Leading Company Profile - Bergenbier
    • Top Beer & Cider Company Dynamics
    • Tier 2 Companies - Key Callouts
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - How to Learn
    • Top Beer & Cider Brand Dynamics
    • Job Analytics - Themes Evolution
    • Job Analytics - Total Jobs
    • Global Patent Filings
  • Distribution Insight
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
  • Packaging Insight
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
  • Consumer Insight
    • Key Drivers Influencing Beer & Cider Consumption
    • Value for Money
    • Novel & Experimental
    • Ethics and Sustainability
  • Actionable Insights
  • Appendix
    • Category Definitions
      • Beer & Cider Sector Definitions
      • Category Definitions: Beer
      • Category Definitions: Cider
  • Packaging Definitions
  • Channel Definitions
  • Research Methodology
    • Research Methodology - Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology - Introduction
    • Forecast Methodology - Process
    • Forecast Methodology - Price Elasticity
    • Forecast Methodology - Technical USPs
    • Forecast Methodology - Review Process
    • Forecast Methodology - Case Study

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