Role of Beverages - Analyzing Consumer Insights, Trends, Sustainability and Case Studies

Role of Beverages - Analyzing Consumer Insights, Trends, Sustainability and Case Studies

Summary

This report is part of a series on key trends which are currently affecting the foodservice landscape. This report explains the various reasons why Localism is important to the consumer and how industry players can leverage it, with a view to how the trend will evolve over the next few years

Beverages have a crucial role to play in the overall performance of foodservice operators in the next few years. ​When marketed effectively, beverages can enhance brand image and customer experience as well as increasing custom and loyalty.​

Scope

• Beverages are often a secondary focus and underutilized in the foodservice industry.​
• Brands are starting to take advantage of innovative formulations and technologies on the market to provide added-value, multi-benefit, and novel experiences.
• Partnerships between beverage and foodservice brands will help businesses weather the current economic climate.

• Understand the challenges and opportunities for foodservice brands in order to tap into the food waste trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.