Retinol (Vitamin A) - Ingredient Insights

Retinol (Vitamin A) - Ingredient Insights

Summary

This report explores the impact of retinol (vitamin A) across the FMCG space.

Retinol is one of the most studied ingredients in personal care and has a plethora of health benefits, while it does pose risks when overused or used on premature skin.

Scope

• Household product brands can capitalize on demand for clean label attributes by leveraging simple, natural, and eco-friendly formulations.
• Brands can build trust and consumer loyalty through clearly evidenced claims and certifications. Bold initiatives such as partnerships with charities and conservation organizations can also be effective ways of gaining consumer trust.
• Brands need to be transparent with sustainability claims and provide thorough, easy-to-understand explanations, while maintaining sustainability pledges to cement trust.
• Brands should look to minimize any contradictions of clean label attributes to align with consumer expectations, given increasing attentiveness towards ingredients, eco, and ethical credentials.

Reasons to Buy

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.