Rethinking Third Workspaces - ForeSights
Summary
Rethinking Third Workspaces - ForeSights explores how restaurants, supermarkets, and gyms are taking more purposeful steps to become co-working spaces.
Third workspaces refer to those spaces specifically designed for co-working i.e. neither an office nor an informal workspace such as a home or a library. Purpose-built co-working spaces are becoming mainstream, but they are moving away from serviced office space, and towards other locations such as restaurants, hotels, and malls.
Scope
- The third workspace offers a destination in which consumers do more than just work.
- Catering to remote workers can help offset rising rent costs and attract new customers.
- New third workspaces can help address some of the concerns about remote working.
- Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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