Rethinking Offering Convenience in Cosmetics and Toiletries
Summary
This report explores the consumer desire for convenience and its impact on the cosmetics and toiletries industry.
Convenient product features and packaging are important purchase drivers. However, brands should go beyond product functions to instead become lifestyle enablers. This is possible by aligning innovation to consumers’ values, interests, and broader lifestyles overall to resonate more deeply with audiences.
Scope
- In each quarter over the past year, global consumers have claimed to be most influenced by how well a product or service aligns with their time and money constraints while shopping.
- ‘Convenient’ is considered to be the fourth most important product feature among global consumers,
- Low price is of equal importance to convenience.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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