Retail Occasions Series - United Kingdom (UK) Fireworks 2023
SummaryThe Fireworks 2023 report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.
Key Highlights
Value for money and quality were the key drivers for retailer selection when purchasing fireworks in 2023, while product sustainability became a more important driver.
The proportion of consumers purchasing fireworks this year was down in 2023.
Bonfire Night and Halloween were the popular occasions for fireworks in 2023.
Reasons to Buy
Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offer of fireworks.
Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
Find out which occasions are the most popular for consumers buying fireworks.
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Spending
- Buying dynamics
- METHODOLOGY
- Technical details: consumer survey work
- List of Tables
- Products purchased: fireworks, 2022 & 2023
- Retailers used: fireworks, 2022 & 2023
- Planned/impulse firework purchases by firework type, 2023 and 2022
- List of Figures
- Fireworks shopper penetration, overall and by demographic, 2023 and overall for 2022 & 2021
- Fireworks shopper profile by demographic, 2023
- Which occasion consumers purchase fireworks for, 2023 and ppt change on 2022
- Drivers of retailer selection, 2023 and ppt change on 2022
- Consumers using each channel for purchasing fireworks, 2023 & 2022
- Consumers using each store type for purchasing fireworks, 2023 & 2022
- Consumers using each device for purchasing fireworks, 2023 & 2022
- Fulfilment options for firework purchases made online, 2023 & 2022
- Average spend on fireworks, 2023 and change on 2022
- Percentage of people buying fireworks, overall and by demographic, 2023 and overall for 2022 & 2021
- Planned/impulse overall firework purchases, 2023 and 2022
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