Retail Occasions Series - United Kingdom (UK) Black Friday 2023

Retail Occasions Series - United Kingdom (UK) Black Friday 2023

Summary

The UK Black Friday 2023 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday. The report analyses the major players, the main trends, and consumer attitudes.

The proportion of consumers shopping during the Black Friday promotional period this year has risen. Though shopper penetration has increased this year, it is anticipated that the size of the Black Friday occasions market in the UK will have decreased. This is due to consumer average spending falling across several key categories, with notable drops in electricals & technology.

Scope

• Spending on home appliances fell in 2023, likely due to consumers cutting back on higher ticket items and opting to use the occasion to purchase early Christmas presents instead.
• The proportion of Black Friday spending that shoppers stated was online declined across all categories this year.
• Shoppers rated Amazon top for range, price, quality, display and interesting products, with almost 40% of consumers stating that the online pureplay was the first port of call when looking for Black Friday purchases.

Reasons to Buy

• Identify the key retailers used by consumers to purchase products across various Black Friday categories, and what drives consumers to shop with these retailers
• Understand the impact Black Friday & Cyber Monday have on influencing consumers purchasing decision
• Understand the popular channels used by consumers when shopping during the Black Friday period
• Identify the products consumers purchased the most within each sector this year, and how this compares to 2022