The GlobalData Ramadan/Eid report forms part of the Retail Occasions series, and analyses consumer shopping attitudes towards the occasion.
Scope
Tesco was the most shopped at retailer for Ramadan/Eid in 2024.
Over 50% of consumers financed spending on the occasion out of their salary/earnings
Food & drink was consumers’ focus for Eid/Ramadan this year, with this category being the most shopped for and the category that consumers spent the most on.
Reasons to Buy
Understand which factors are driving retailer selection at consumer's chosen retailer for the occasion.
Discover how much consumers spent on various categories for Eid/Ramadan in 2024
Identify which product categories consumers purchased for Eid/Ramadan in 2024
Trend Insight - Stores
Buying dynamics
Financial spending
Retailer usage
Retailer selection
Ramadan/Eid statements
METHODOLOGY
Technical details: consumer survey work
List of Figures
Ramadan/Eid participation penetration (by demographic and region), 2024
Ramadan/Eid shopper penetration (by demographic and region), 2024
Ramadan/Eid shopper profile (by demographic and region), 2023
What did consumers buy to celebrate Ramadan and Eid in 2024?
How much did consumers spend on various categories for Ramadan/Eid in 2024?
How consumers financed their spending for Ramadan/Eid, 2024
Who consumers bought gifts for, for Ramadan/Eid, 2024
When consumers started shopping for Ramadan/Eid, 2024
Retailers most shopped at for Ramadan/Eid, 2024
What’s driving retailer selection at the retailer where consumers did most of their shopping, 2024
Agreement and disagreement with statements about Ramadan/Eid, 2024