Retail Occasions Series: UK Olympics & Paralympics 2024

Retail Occasions Series: UK Olympics & Paralympics 2024


Summary

The Olympics & Paralympics 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers during the Olympics and Paralympics. The report analyses the market, the main trends, and consumer attitudes.

The report provides a comprehensive analysis of the retail sector during the Olympics and Paralympics, offering insights into the consumer dynamics and spending habits of British consumers during the Olympics and Paralympics. This report aims to serve as a valuable resource for retail businesses, investors and other stakeholders interested in the effects of the Olympics and Paralympics on the UK retail landscape.

Scope
  • Food & drink was the most popular category bought for the Olympics & Paralympics in 2024
  • Tesco was the leading retailer among consumers shopping for the Olympics/Paralympics
  • Over half of consumers started shopping for the Olympics/Paralympics just before the event.
Reasons to Buy
  • Understand what key demographics were the most interested in watching/spending on the Olympics and the Paralympics
  • Find out which retailers were the most popular among consumers shopping for the Olympics/Paralympics
  • Discover how consumer buying dynamics varied across various sectors for both the Olympics and the Paralympics


01. Consumer attitudes
02. Category breakdown
03. Methodology & contacts
List of Tables
Average spend on food & drink, 2024
Average spend on clothing & footwear, 2024
Average spend on items for viewing the event at home, 2024
Average spend on decorations, 2024
Average spend on merchandise, 2024
List of Figures
Olympic/Paralympic viewing penetration (by demographic & region), 2024
Olympic/Paralympic viewing penetration breakdown (by demographic & region), 2024
Overall shopper penetration, 2024
Olympics shopper penetration, 2024
Paralympic shopper penetration, 2024
Financial spending, 2024
Spend timing, 2024
Olympic/Paralympic activities, 2024
Top 10 retailer usage, 2024
Retailer selection, 2024
Olympic/Paralympic statements, 2024
Food & drink penetration, 2024
Clothing & footwear penetration, 2024
Items for viewing the event at home penetration, 2024
Decorations penetration, 2024
Merchandise penetration, 2024

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