Retail Occasions Series: UK Mother's Day Intentions 2025

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $850	23 Pages	GlobalData	February, 2025	GBDT19883651

Best Price Guarantee
Price	from $850
Length	23 Pages
Publisher	GlobalData
Published Date	February, 2025
SKU	GBDT19883651

Retail Occasions Series: UK Mother's Day Intentions 2025

Summary

The GlobalData Retail Mother's Day Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Mother's Day, analysing consumers' intentions for spending.

The proportion of consumers intending to spend on Mother's Day has risen in 2025 as over half of UK consumers plan to participate in the event. Male intended particpation and plans to purchase for a wider range of gift recipients has driven the increase this year. Food gifts and flowers remain popular gifting choices, however consumers are feeling more confident in splashing out for the occasion, presenting retailers with opportunities for upselling.

Scope

This Mother's Day consumers over half of UK consumers intend to spend on the event
Intention to purchase gifts, food & drink, cards & gift wrap have risen versus 2024
Almost two-thirds of Gen-Z consumers agree that retailers do not provide enough gift inspiration for Mother's Day

Reasons to Buy

Understand which products and categories consumers intend to purchase for Mother's Day 2025.
Find out what consumers are planning to do to celebrate Mother's Day in 2025.
Discover consumer opinions on Mother's Day and how this differs by age and generation.

Penetration, spending intentions, consumer attitudes: Methodology; Technical details: Consumer survey work
List of Figures: Proportion of all respondents that intend to buy an item for Mother's Day, total (2024-2025), by demographic (2025) (%); Demographic profile of a Mother's Day intended shopper (2025) (%); Top 15 activities consumers who intend to celebrate Mother's Day are planning to do in 2025 (%); A comparison of ‘intention to buy’ and ‘already bought’, across Mother’s Day categories in 2025; Categories consumers intend to purchase and have already purchased for Mother's Day, 2024 & 2025; A comparison of ‘intention to buy’ and ‘already bought’, across the top 15 gifting categories in 2025; Who consumers intend to purchase or have already purchased gifts for this Mother's Day (2024 & 2025); Proportion of Mother’s Day intend/actual shoppers that plan to use/have already used the online channel by age (2025) (%); Proportion of Mother’s Day intend/actual shoppers that plan to use/have already used the instore channel by age (2025) (%); Whether consumers intend to spend more, the same, or less during Mother's Day 2025, by age (%); Whether consumers intend to spend more, the same, or less during Mother's Day 2025, by gender (%); How much consumers plan to spend on gifts during Mother’s Day 2025 (%); How much consumers plan to spend on food & drink during Mother’s Day 2025 (%); How much consumers plan to spend on cards & gift wrap during Mother’s Day 2025 (%); Average intended spend by category during Mother's Day 2025 (£s), overall and by gender; Agreement and disagreement with statements about Mother's Day in 2025; Agreement and disagreement with statement “I tend to leave my Mother’s Day shopping until the very last minute”, by generation; Agreement and disagreement with statement “Retailers don’t do enough to provide gift inspiration”, by generation; Agreement and disagreement with statement “I spend more money on taking my mum for a meal rather than on buying a gift”, by age group