Retail Occasions Series: UK Halloween 2024

Retail Occasions Series: UK Halloween 2024

Summary

The GlobalData Retail UK Halloween 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of Halloween. The report analyses the market, the major players, the main trends and consumer attitudes.

The proportion of consumers buying for Halloween this year has risen by 13.8ppts on 2024 to 54.0%. We have not seen this level of Halloween shopper penetration since before the pandemic. A boost in consumer confidence following the recent general election will have driven this surge in consumer activity, as 30.9% of consumers have also stated they feel better off financially this year.

Scope

• Halloween popularity grew for the first time in four years in 2024, as the proportion of consumers shopping for the occasion rose 13.8ppts to 54.0%.
• The food & drink Halloween market saw a significant boost this year, with a 5.6ppt increase in the proportion of Halloween shoppers purchasing this segment to reach 75.2% compared to the previous year.
• The demand for Halloween decorations has experienced a notable rise this year, with a 10.7ppt increase in purchase penetration to 59.1% compared to the previous year.

Reasons to Buy

• Use our in-depth consumer insight to learn which Halloween product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Use our average spend data to understand how much consumers are paying in each Halloween category.